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§ Venture Capital · Los Angeles, CA, USA
Investment firm providing private equity and venture capital to growth-stage consumer & technology companies. Santa Monica, CA.
Anthos Capital is an investment firm based in Santa Monica, California, established in 2007 by a group of founders including Bryan Kelly and Paul Farr. The investment team provides private equity and venture capital funding to growth stage consumer and technology companies, featuring recognizable portfolio brands like Rothy's, ApplyBoard, Trunk Club, and Honey, which was successfully acquired by PayPal. The firm focuses on sectors including enterprise software, healthcare, and financial services, typically writing early to later stage investment checks ranging from $100,000 to $25 million. Operating with multibillion dollar total assets under management, the organization closed its fifth flagship fund with approximately $1.2 billion in capital commitments in August 2021. Subsequently, Anthos Capital opened its sixth flagship fund in December 2022, filing regulatory paperwork to raise up to $1.5 billion in new capital across the United States.
Key people at Anthos Capital.
Anthos Capital is a venture capital and growth-stage investment firm based in Santa Monica, California, focused on partnering with innovative consumer and technology companies that have the potential to disrupt industries and create long-term value. The firm invests primarily in early-stage and growth-stage companies across sectors such as software & technology, healthcare, consumer products, e-commerce, and media. Anthos Capital emphasizes a value-added investment approach, providing not only capital but also strategic guidance and operational support to help portfolio companies scale effectively. Notable investments include Dollar Shave Club, a direct-to-consumer men's grooming brand, and CloudBeds, a hospitality software platform, illustrating the firm’s ability to identify and nurture category-defining companies[1][2][6].
Founded in 2007 by the Bhogal brothers, Anil and Gavin, Anthos Capital has evolved from its initial focus to become a prominent growth-stage investor in innovative technology and consumer sectors. The firm has grown to manage approximately $2.8 billion in assets across nine funds, employing around 30 staff members. Over time, Anthos has sharpened its investment themes around consumer dislocation, data and analytics, e-commerce enablement, and enterprise software, reflecting its commitment to backing companies with scalable business models and strong leadership[1][5].
Anthos Capital rides the wave of digital transformation and consumer behavior shifts, particularly in e-commerce, software, and healthcare technology. The firm’s timing aligns with increasing demand for data-driven, scalable business models and direct-to-consumer platforms. Market forces such as technological innovation, changing consumer preferences, and the rise of SaaS (Software as a Service) models favor Anthos’s investment themes. By supporting companies that lead these trends, Anthos influences the broader ecosystem by enabling new market entrants to challenge incumbents and by fostering innovation that reshapes traditional industries[1][2][4].
Looking ahead, Anthos Capital is likely to continue expanding its portfolio in sectors where technology intersects with consumer needs and enterprise efficiency, such as healthcare tech and e-commerce enablement. Trends like AI-driven analytics, personalized consumer experiences, and SaaS adoption will shape their investment focus. As the firm deepens its operational support capabilities and leverages its network, its influence in shaping category-defining companies is expected to grow, reinforcing its role as a key player in the venture capital landscape[1][4][6]. This forward momentum ties back to Anthos’s core mission of partnering with visionary entrepreneurs to build transformative companies.
Key people at Anthos Capital.
Anthos Capital has more than 26 tracked investments across 25 companies. The latest tracked deal is $100.0M Series B in Bluesky in March 2026.