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Craft Ventures is an early-stage and growth venture capital firm based in San Francisco, California, that invests primarily in B2B software, e-commerce, and SaaS companies. The firm currently manages $3.3 billion in total assets under management and has executed 213 investments across the broader enterprise technology sector. In November 2023, the organization significantly expanded its available capital base by closing Craft Ventures IV with $712 million and Growth II with $608 million in limited partner commitments. Its active investment portfolio features prominent technology companies and category leaders such as Vanta, Sourcegraph, ClickUp, Affirm, and AgentSync. The firm continues to deploy capital into high-growth enterprise solutions, recently leading a $120 million Series B funding round for the agentic access management platform Oasis Security. Craft Ventures was founded in 2017 by David Sacks and Bill Lee.
Key people at Craft Ventures.
Craft Ventures is a venture capital firm co-founded and led by David Sacks, specializing in early-stage to growth investments primarily in B2B software (SaaS) and marketplaces. The firm’s mission centers on partnering with exceptional founders to build and scale transformative technology companies, leveraging deep operational expertise and founder-aligned support rather than just capital. Craft Ventures emphasizes capital efficiency, realistic growth, and sustainable business models in a post-bubble market environment. Their investment philosophy is operator-led, focusing on companies with strong product-market fit and scalable go-to-market strategies, particularly in the era of generative AI. Craft Ventures has a significant impact on the startup ecosystem by providing not only funding but also strategic guidance, leveraging David Sacks’ extensive experience as a founder and product strategist to help startups succeed[1][4][5][8].
Craft Ventures was founded in late 2017 by David Sacks, a seasoned entrepreneur and investor known for his roles at PayPal, Yammer (which he helped scale and sell to Microsoft for $1.2 billion), and as an angel investor in multiple unicorns like Airbnb, Facebook, and SpaceX. The firm started with a $350 million fund and has since grown to manage over $3 billion across multiple funds, including early-stage and growth funds. The founding vision was to create a venture firm that combines capital with operational expertise, reflecting Sacks’ own experience scaling SaaS companies using a "bottom-up SaaS" strategy that blends product-led growth with B2B sales. Over time, Craft Ventures has evolved to focus more on B2B software in the generative AI era, maintaining a strong emphasis on founder support and sustainable growth[1][2][4][5].
- Network Strength: David Sacks’ extensive network from his PayPal Mafia and angel investing days provides Craft with access to top-tier founders, talent, and co-investors, enhancing deal flow and partnership opportunities[1][3][6].
- Track Record: The firm has invested in over 20 unicorns and led significant rounds in companies like Vanta, Knock, and SentiLink, demonstrating a strong ability to identify and nurture market-defining startups[4][5][9].
- Focus on B2B SaaS and Marketplaces: Craft’s specialization in enterprise software and marketplaces, especially those leveraging AI, allows it to develop deep domain expertise and tailor its support accordingly[1][4][5].
- Founder Alignment and Culture: Craft emphasizes transparency, collective success, and creating a stable environment for founders, which fosters long-term partnerships and trust[1][8].
Craft Ventures rides the wave of enterprise SaaS transformation and the rise of generative AI, two of the most significant trends shaping the tech ecosystem. The timing is critical as startups increasingly prioritize capital efficiency and sustainable growth following the 2020-2021 venture capital bubble and subsequent market corrections. Craft’s focus on bottom-up SaaS models aligns with broader market shifts toward product-led growth and scalable B2B sales strategies. By backing companies that improve productivity and leverage AI, Craft influences the broader ecosystem by accelerating innovation in enterprise software and marketplaces, helping shape the future of work and digital infrastructure[1][4][5][6].
Looking ahead, Craft Ventures is poised to continue expanding its influence in the B2B SaaS and AI sectors, likely increasing allocations to startups that harness generative AI for enterprise productivity gains. The firm’s operator-led approach and founder-centric culture position it well to navigate evolving market dynamics and valuation resets. As AI and automation reshape software markets, Craft’s deep expertise and network will be critical in identifying winners early and supporting them through growth phases. Its influence may also grow beyond investment, potentially shaping best practices for venture capital in the AI era. For founders building B2B SaaS with strong product-market fit, Craft Ventures remains a highly sought-after partner that combines capital with operational know-how to drive success[1][4][5].
Key people at Craft Ventures.
Craft Ventures has more than 26 tracked investments across 25 companies. The latest tracked deal is $400.0M Series D in Replit in March 2026.
