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§ Venture Capital · New York City, NY, USA
Venture capital firm investing in Seed and Series A companies across healthcare, software, and marketplaces in North America and Europe.
Key people at 14W.
14W is a New York-based venture capital firm with additional offices in London and Madrid that invests in early-stage healthcare, software, and marketplace companies across North America and Europe. The firm manages $300 million in assets under management and typically deploys capital in Seed and Series A funding rounds. With an investment horizon of three to five years, the fund writes initial ticket sizes ranging from $1 million to $5 million. Beyond its core enterprise sectors, the firm also backs consumer internet, e-commerce, and media startups, building a portfolio that includes recognizable brands such as Glossier, Goop, The RealReal, Rent the Runway, and Lyst. The organization generates returns through equity investments and subsequent exits via initial public offerings or strategic acquisitions, having recently launched a specialized $5 million to $10 million vehicle in 2020. 14W was founded in 2010 by Alex Zubillaga.
Key people at 14W.
14W is a New York-based venture capital firm focused on investing in consumer-focused startups across sectors such as mobile, web, e-commerce, consumer packaged goods (CPG), and media technologies. Their mission centers on backing companies that enhance accessibility, efficiency, and connectivity in the consumer internet and marketplace spaces. They invest primarily at the seed and early-stage levels, partnering with founders to scale consumer platforms and marketplaces with high growth potential. Notable portfolio companies include Deliveroo, The RealReal, Maven Clinic, and Glossier, reflecting their strong impact on the consumer startup ecosystem by guiding companies toward significant exits and public offerings[1][2][3].
Founded in 2010 in New York, 14W was established with a vision to support consumer internet and marketplace startups that are poised for transformative growth. The firm’s founding partners, including Alex Zubillaga, brought experience in late-stage technology and healthcare investments, evolving the firm’s focus to emphasize consumer-facing platforms and marketplaces. Over time, 14W has built a reputation for identifying and nurturing companies that disrupt traditional consumer sectors through technology, expanding its portfolio across North America and Europe[1][2][8].
14W rides the wave of digital transformation in consumer behavior, capitalizing on trends like the rise of marketplaces, direct-to-consumer brands, and creator economy platforms. The timing is favorable due to increasing consumer reliance on mobile and web platforms for shopping, entertainment, and social engagement. Market forces such as e-commerce growth, media digitization, and the expansion of CPG brands with tech-enabled distribution create a fertile environment for 14W’s investments. The firm influences the ecosystem by enabling startups to scale rapidly and by shaping consumer tech innovation through strategic capital and operational expertise[1][3][4].
Looking ahead, 14W is well-positioned to continue expanding its footprint in consumer internet and marketplace sectors, especially as AI and creator economy technologies evolve. Trends like personalized consumer experiences, AI-driven commerce, and sustainable CPG products will likely shape their investment focus. Their influence is expected to grow as they back the next generation of consumer startups aiming for global scale and transformative impact. This aligns with their mission to build a more accessible, efficient, and connected future in consumer technology[4][1].
14W has more than 26 tracked investments across 22 companies. The latest tracked deal is $60.0M Series U in Refurbed in October 2025.
