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§ Private Profile · Barcelona, Spain
Wallapop is a technology company.
Wallapop operates a leading hyper-local mobile marketplace designed for the seamless buying and selling of second-hand goods. The platform focuses on simplifying the exchange process, offering a comprehensive digital environment that facilitates conscious consumption. It provides users with tools to list items for sale and discover pre-owned products within their local communities, supporting a circular economy model.
The company was founded in Barcelona in 2013 by Miguel Vicente, Agustín Gómez, and Gerard Olivé. Their initial insight was to revolutionize traditional classified advertising by leveraging mobile technology to create a more direct, user-friendly, and localized experience for trading used items. This approach aimed to connect individuals efficiently, fostering community-based commerce.
Wallapop serves a broad user base looking for a convenient way to acquire or divest of pre-owned items across various categories. The company’s overarching vision is to champion a sustainable consumption model, directly contributing to environmental benefits by extending product lifecycles. It endeavors to build an inclusive platform where sustainable choices are easily accessible to everyone.
Wallapop has raised $351.5M across 7 funding rounds.
Wallapop has raised $351.5M in total across 7 funding rounds.
Wallapop has raised $351.5M across 7 funding rounds. Most recently, it raised $21.6M Series G Extension in March 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 1, 2024 | $21.6M Series G | Axis Capital | — | Announced |
| Jan 18, 2023 | $87.6M Series G | Fleur Pellerin, Naver | 14W, Accel, Insight | Announced |
| Feb 24, 2021 | $191M Venture Round | Fleur Pellerin | 14W, Accel, GP Bullhound, Insight Partners, Northzone | Announced |
| Apr 29, 2015 | $41.1M Venture Round | Insight Partners | Accel, Bonsai Venture Capital, Caixa Capital Risc | Announced |
| Nov 17, 2014 | $6.2M Venture Round | Accel | — | Announced |
| Apr 29, 2014 | $1.8M Venture Round | Atresmedia | — | Announced |
| Feb 4, 2014 | $2.2M Venture Round | — | — | Announced |
# Wallapop: A Technology Company Overview
Wallapop is a mobile-first marketplace platform that enables peer-to-peer buying and selling of secondhand goods, operating as a technology company focused on the circular economy[1][2]. Founded in Spain in 2013, the company has grown to serve over 15 million users across Spain, Italy, and Portugal, with a catalog of approximately 180 million products[3][6]. The platform addresses the growing consumer demand for sustainable consumption by simplifying the process of exchanging used goods locally, while simultaneously creating economic value for both buyers and sellers[6].
The company's mission centers on promoting sustainable consumption and a circular economy model[6]. Wallapop generates revenue through multiple monetization channels: its e-commerce service (Wallapop Envíos) generated €74 million in 2024, while visibility services contributed €22 million[4]. As of 2024, the company reported revenues of €101 million and has achieved breakeven status in Spain, though it continues to operate at a loss company-wide (€25 million in 2024)[4].
Wallapop was founded in 2013 in Barcelona, Spain, emerging during a period of growing consumer interest in sustainable alternatives to traditional retail[2][5]. The company gained significant early traction, becoming recognized as Spain's highest-revenue startup by 2015 with €1 billion in transaction volume completed through its app[1]. A pivotal moment came in May 2016 when Wallapop merged with Letgo, a similar U.S.-based platform, though Wallapop maintained its brand identity[1].
The company has attracted backing from prominent venture capital investors including Mangrove Capital, Northzone, and Eight Roads Ventures[1]. More recently, South Korean internet giant Naver became a major strategic investor, leading a funding round that valued the company at €832 million ($87 million raised)[4][5]. This investment signals confidence in Wallapop's expansion strategy across Southern Europe.
Wallapop operates at the intersection of several powerful trends: the rise of the circular economy, mobile-first commerce, and the shift toward sustainable consumption patterns. The company benefits from increasing consumer awareness of environmental issues and the growing acceptance of secondhand goods as a legitimate shopping category, particularly among younger demographics.
The platform also represents a broader shift in how technology companies approach marketplaces—moving away from centralized, global models toward hyperlocal, community-driven ecosystems. By positioning itself as a sustainability-focused alternative to traditional classifieds and e-commerce, Wallapop influences how the broader retail and logistics sectors think about environmental responsibility and resource efficiency.
Wallapop stands at an inflection point. The company has demonstrated strong revenue growth (13% year-over-year in 2024) and is approaching profitability in its core Spanish market, suggesting its business model is fundamentally sound[4]. With Naver's backing and strategic focus on Italy and Portugal, the company is positioned to expand its footprint across Southern Europe while continuing to refine its monetization strategy.
The key challenge ahead is achieving profitability at scale while maintaining the community-driven culture that differentiates it from larger competitors. As sustainability becomes increasingly mainstream rather than niche, Wallapop's early positioning in the circular economy could prove to be a significant competitive advantage. The company's ability to balance growth ambitions with its sustainability mission will likely determine whether it becomes a regional powerhouse or a model for circular commerce globally.
Wallapop has raised $351.5M in total across 7 funding rounds.
Wallapop's investors include AXIS Capital, Fleur Pellerin, Naver, 14W, Accel, Insight, GP Bullhound, Insight Partners, Northzone, Bonsai Venture Capital, Caixa Capital Risc, Atresmedia.