Loading organizations...
§ Private Profile · San Francisco, CA, USA
The Leader in Digital Trust & Safety
Sift has raised $236.0M across 11 funding rounds.
Key people at Sift.
Sift was founded in 2011 by Jason Tan (Founder/Executive Chairman).
Sift has raised $236.0M in total across 11 funding rounds.
Sift is the leader in Digital Trust & Safety, empowering digital disruptors to Fortune 500 companies to unlock new revenue without risk. Sift dynamically prevents fraud and abuse through industry-leading technology and expertise, an unrivaled global data network of 70 billion events per month, and a commitment to long-term customer partnerships. Global brands such as DoorDash, Twitter, and Wayfair rely on Sift to gain a competitive advantage in their markets.
Key people at Sift.
Sift is a leading digital trust and safety company that builds an AI-powered platform to prevent fraud and abuse across digital interactions. Its product serves a broad range of customers, from digital disruptors to Fortune 500 companies, including DoorDash, Twitter, McDonald’s, and Reddit. The platform dynamically detects and stops sophisticated fraud such as payment fraud, account takeover, and promotion abuse by leveraging real-time machine learning models and a global data network processing over 1 trillion events annually. Sift’s solution helps businesses unlock new revenue streams by reducing risk without compromising customer experience, enabling smoother, safer digital growth.
Founded in 2011 and headquartered in San Francisco, Sift was created to address the growing challenge of online fraud and abuse in digital commerce. The company’s founders brought expertise in fraud prevention and machine learning, recognizing the need for a comprehensive, adaptable platform that could evolve with increasingly sophisticated fraud tactics. Early traction came from building a global data network and integrating machine learning to provide real-time risk assessments, which helped establish Sift as a trusted partner for major brands. Over time, Sift expanded its capabilities through strategic acquisitions and continuous innovation to become a holistic digital trust and safety platform.
Sift rides the critical trend of digital trust and safety amid the rapid growth of online commerce and digital services. As fraudsters become more sophisticated, businesses face increasing pressure to protect revenue and customer trust without sacrificing growth. The timing is crucial as digital transformation accelerates globally, increasing the volume and complexity of online transactions. Sift’s platform leverages big data, AI, and network effects to provide a scalable, adaptive solution that influences the broader ecosystem by setting new standards for fraud prevention and user experience. Its leadership helps shape industry best practices and fosters collaboration among trust and safety professionals.
Looking ahead, Sift is poised to deepen its influence by expanding its AI capabilities and integrating more deeply into diverse digital ecosystems. Trends such as increased regulatory scrutiny, rising cybercrime sophistication, and the growth of digital payments will shape its journey. Sift’s ability to combine fraud prevention with revenue growth positions it well to remain a critical partner for businesses navigating the evolving digital landscape. Its ongoing innovation and strategic acquisitions suggest a future where digital trust and safety become seamlessly embedded in every online interaction, enabling companies to grow fearlessly.
This trajectory ties back to Sift’s core mission: helping everyone trust the internet by making digital experiences safer and more reliable for businesses and consumers alike.
Sift was founded in 2011 by Jason Tan (Founder/Executive Chairman).
Sift has raised $236.0M in total across 11 funding rounds.
Sift's investors include GV, Andreessen Horowitz, Bessemer Venture Partners, Felicis Ventures, FPV Fund, Kleiner Perkins, Redpoint Ventures, Springdale Ventures, Ameet Patel, Amit Agarwal, Jeff Lieberman, Stripes.
Sift has raised $236.0M across 11 funding rounds. Most recently, it raised $18.0M Series A in June 2024.
