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§ Venture Capital · USA
venture capital firm backing generationally-defining consumer brands, retail tech, and commerce infrastructure for direct-to-consumer.
Imaginary Ventures is a New York-based venture capital firm that invests in generationally-defining consumer brands and the enabling technology supporting them, including retail tech and commerce infrastructure. The firm manages over $1 billion in assets, with its third fund closing at $500 million. Imaginary Ventures has made 70-90 investments, with an average check size of $5.3 million, though individual checks have ranged up to $270 million. Its portfolio includes notable direct-to-consumer companies such as Glossier, Skims, Reformation, and Everlane. The firm targets early-stage startups while also participating in late-stage funding rounds across sectors like fashion, beauty, food, and pets. Imaginary Ventures was founded in 2017 by Natalie Massenet and Nick Brown. Its business model centers on raises venture capital funds from limited partners, their third fund reached $500 million, with total assets under management over $1 billion.
Key people at Imaginary Ventures.
Imaginary Ventures is a New York-based venture capital firm founded in 2017 that focuses on investing in iconic, generationally defining consumer brands and the technology businesses supporting them. Their investment philosophy centers on backing innovative companies primarily in retail, health, wellness, beauty, consumer packaged goods (CPG), marketplaces, and food & beverage sectors. They target early-stage startups but also participate in late-stage rounds when aligned with their expertise. The firm leverages deep industry knowledge and a strong network to help portfolio companies scale in a digital-first, direct-to-consumer landscape. Notable portfolio companies include Glossier, Skims, Daily Harvest, Farfetch, Everlane, and Kosas, reflecting their impact on shaping modern consumer brands[1][2][4].
Imaginary Ventures was co-founded in 2017 by Natalie Massenet, a prominent figure in fashion and e-commerce, and Nick Brown. Since its inception, the firm has evolved to manage over $1 billion in assets, including a $500 million third fund raised recently. The founders’ backgrounds and industry connections have helped the firm focus on consumer brands that are poised to become generational leaders. Their early success with investments like Glossier and Skims helped establish their reputation for identifying and nurturing transformative consumer businesses[1][2][3].
Imaginary Ventures rides the trend of digital transformation in consumer brands, particularly the rise of direct-to-consumer (D2C) models and technology-enabled retail and wellness products. The timing is favorable due to increasing consumer demand for personalized, health-conscious, and digitally accessible products. Market forces such as e-commerce growth, social media influence, and consumer preference shifts work in their favor. By backing innovative brands and supporting their growth, Imaginary Ventures influences the broader ecosystem by shaping how consumer products are developed, marketed, and sold in the modern era[1][4].
Looking ahead, Imaginary Ventures is positioned to continue capitalizing on evolving consumer trends, including sustainability, wellness, and technology integration in retail and CPG. Their ability to identify and support brands that resonate with new generations will likely expand their influence. As consumer preferences become more sophisticated and digitally driven, the firm’s expertise and network will be critical in helping portfolio companies navigate these changes and scale globally. Imaginary Ventures is expected to remain a key player in defining the future of consumer innovation[1][2][4].
Key people at Imaginary Ventures.
Imaginary Ventures has more than 26 tracked investments across 18 companies. The latest tracked deal is $10.0M Series A in Hook in February 2026.
