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§ Venture Capital · San Francisco, CA, USA
Venture capital investing in seed/early-stage startups: conscious fashion, beauty, clean beauty, e-commerce, consumer products, AI, ML
Key people at fab Ventures.
fab Ventures is a San Francisco-based venture capital firm that invests in seed and early-stage startups operating across the conscious fashion, clean beauty, e-commerce, and artificial intelligence sectors. The firm targets emerging consumer products and services, operating with an investment mandate to back diverse leadership teams. Through its inaugural venture vehicle, Fund I, the firm has completed 23 distinct investments, allocating 90% of its deployed capital to early-stage companies led by female and underrepresented founders. The organization's active investment portfolio features several recognizable consumer and retail technology brands, including buywith, Stix, Very Good Light, and Thousand Fell. In a notable recent transaction, the firm participated in a $1.8 million seed funding round for the customized grooming brand Cleverman in May 2023. Also known as Fab Co-Creation Studio, fab Ventures was founded in 2019 by Odile Roujol.
Key people at fab Ventures.
Fab Co-Creation Studio Ventures is a San Francisco-based venture capital firm founded in 2019 that focuses on early-stage investments, primarily seed and pre-seed rounds, in consumer products, beauty, sustainable fashion, e-commerce, artificial intelligence, and machine learning sectors. Their mission centers on accelerating purpose-driven, data-informed founders who emphasize sustainability, diversity, and innovation, particularly at the intersection of conscious beauty and sustainable fashion. The firm supports startups by leveraging operational expertise and a data-driven investment philosophy to drive faster growth in consumer tech and commerce platforms, thereby impacting the startup ecosystem by nurturing brands with strong social and environmental values[1][2].
The firm was established with a vision to back founders who prioritize sustainability and impact alongside commercial success. Key partners bring extensive private equity experience, having executed over 50 transactions across technology and healthcare sectors in North America and Europe. This background informs their thematic, data-driven approach to investing, focusing on companies that align with emerging industry trends for sustainable returns. Early traction for the firm includes investments in companies like Cleverman and DAMDAM, which reflect their commitment to innovative consumer brands with growth potential[1][2].
Fab Co-Creation Studio Ventures rides the growing trend of sustainability and conscious consumerism in fashion and beauty, sectors increasingly driven by data and technology. The timing is favorable as consumers demand more ethical and environmentally friendly products, and technology enables scalable direct-to-consumer models. Market forces such as increased regulatory focus on sustainability and rising consumer awareness work in their favor. By supporting startups at this intersection, the firm influences the broader ecosystem by promoting innovation that aligns profit with purpose[2].
Looking ahead, Fab Co-Creation Studio Ventures is well-positioned to capitalize on the accelerating demand for sustainable and tech-enabled consumer brands. Trends like AI integration in product development and omnichannel retail expansion will likely shape their investment focus. Their influence may grow as they continue to back founders who blend impact with innovation, potentially setting new standards for venture capital in conscious consumer markets. This aligns with their founding mission to empower brands that not only succeed commercially but also contribute positively to society and the environment[1][2].
fab Ventures has 15 tracked investments across 11 companies. The latest tracked deal is $6.0M Series A in Veracity in June 2025.
