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Trendio operates a video shopping entertainment platform designed to foster engaging and innovative digital retail experiences. The company develops technology that enables brands to connect with consumers through personalized shoppable video content, facilitating commerce across major platforms including TikTok Shop, YouTube Shopping, and Shopify integrations. Trendio's core offering focuses on enhancing the interactive elements of online purchasing, particularly within the beauty sector.
The company was launched in 2022 by co-founders Alex Perez-Tenessa and David Olmos. Perez-Tenessa, formerly a Vice President of US Prime Video and head of Beauty at CVS, brought extensive experience in digital entertainment and retail. Olmos, an accomplished entrepreneur and former technology executive, serves as Chief Technology Officer. Their combined insight led to establishing Trendio with the aim of reimagining e-commerce through more dynamic and trustworthy shopping interactions.
Trendio caters to brands seeking to leverage video commerce and to consumers desiring a more immersive and informative shopping journey for beauty products. The company envisions transforming online retail by providing a platform where engaging content drives purchasing decisions, creating a seamless and entertaining experience that bridges entertainment with transaction.
Trendio has raised $3.0M across 1 funding round.
Trendio has raised $3.0M in total across 1 funding round.
Trendio is a video shopping technology company that provides an AI-powered platform and agency services to help brands scale sales on TikTok Shop, YouTube Shopping, and Shopify through automated creator matching, performance-optimized video content, and full campaign management.[3][4][5] It builds tools that leverage a network of over 2 million commission-based creators, proprietary video AI for editing and optimization, and end-to-end execution from listings and promo planning to ad management and shop health monitoring.[4][5] Trendio serves beauty and other consumer brands seeking to grow video commerce, solving the challenges of sourcing high-performing creators, producing converting videos at scale, and managing complex social shopping campaigns—enabling brands to achieve rapid traction, as evidenced by testimonials reporting more sales in one month with Trendio than six months independently.[4]
Initially launched in 2022 as a consumer-facing mobile app connecting beauty shoppers to trusted brands via live and pre-recorded creator videos in a TikTok-like feed, Trendio has evolved into a B2B SaaS and agency model focused on empowering brands directly on social platforms.[1][2][4]
Trendio was founded in 2022 by Alex Perez-Tenessa, a startup veteran who previously served as VP of U.S. Prime Video at Amazon, VP of Beauty and Personal Care at CVS Health, and a partner in McKinsey's Retail Practice.[2][5] He teamed up with David Olmos, another startup veteran, along with Amazon Live alum Julie Novak (now VP of Content) and former Glossier head of Makeup Category Management Leah Grubb (VP of Category Management).[2] The idea emerged from Perez-Tenessa's insights at Amazon and CVS on the shift toward connected TV, personalized in-store advice via digital means, and video-driven shopping, aiming to reimagine beauty e-commerce.[2]
Early traction came from the app's U.S. launch on iOS, Android, and Roku, featuring brands like Merit, Philosophy, and Coola, with direct in-app checkouts earning commissions.[2] By 2025, Trendio pivoted to a brand-focused platform, incorporating AI for creator matching and video optimization, as seen in recent resources on TikTok GMV Max ads and affiliate tech.[4][5]
Trendio rides the explosive growth of video commerce and social shopping, particularly TikTok Shop and YouTube Shopping, where short-form videos drive conversions amid declining traditional e-commerce amid rising creator economies.[2][4][5] Timing aligns with 2025 advancements like TikTok's GMV Max ads and AI maturation, enabling brands to capitalize on shoppable video trends that mimic in-store personalization at digital scale—countering market forces like ad fatigue and creator discovery challenges.[4][5]
It influences the ecosystem by democratizing access to high-performing affiliates and AI-optimized content, helping brands across beauty and beyond compete in performance marketing; this shifts power from big platforms to efficient intermediaries, fostering earned media and reducing reliance on paid ads alone.[3][4][5]
Trendio is positioned for expansion as video AI and social commerce mature, potentially deepening Shopify integrations, entering new markets beyond the U.S., and extending AI to emerging platforms or categories like fashion and wellness.[2][4] Trends like advanced behavioral prediction and multi-platform orchestration will shape its trajectory, evolving it from beauty app roots to a full-stack video commerce engine amid rising GMV demands.[5] Its influence may grow by setting standards for AI-human hybrid content, tying back to its core mission of scaling trusted brand connections through smarter, faster video shopping.[1][2][4]
Trendio has raised $3.0M across 1 funding round. Most recently, it raised $3.0M Seed in March 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 1, 2022 | $3M Seed | — | Afore Capital, Angel Ventures, Anthemis Group, Craft Ventures, FAB Ventures, Fifth Wall, FJ Labs, Foundry Group, Madrona Venture Group, MC Capital, NOT Boring Capital, Powerhouse Capital, Reach Capital, Revolution, RRE Ventures, Second Century Ventures, Valor Capital Group, Adam Gross, Manolo Atala, Michael MA, Scott Belsky | Announced |
Trendio has raised $3.0M in total across 1 funding round.
Trendio's investors include Afore Capital, Angel Ventures, Anthemis Group, Craft Ventures, fab Ventures, Fifth Wall, FJ Labs, Foundry Group, Madrona Ventures, MC Capital, Not Boring Capital, Powerhouse Capital.
