Veracity

Veracity operates as an independent industry cloud platform, providing critical infrastructure for data management within the maritime and energy sectors. The platform delivers trust and connectivity to industry digitalization, enabling companies to harness verified data for informed decision-making, contractual agreements, and machine learning applications. It transforms raw, unstructured data into refined assets through rigorous quality assurance and verification services, mitigating ambiguity and facilitating secure data sharing and collaboration.

Developed by DNV, a global assurance and risk management company, Veracity officially launched in November 2017. The inception of the platform arose from DNV's extensive history and deep understanding of the maritime and energy landscapes, recognizing the significant, unaddressed potential within industry data to drive operational efficiency and innovation through a trusted, interconnected ecosystem.

The platform serves a diverse clientele across the maritime and energy industries, including operators of global fleets and solar assets, alongside a growing network of developers and integration partners. Veracity's overarching mission is to deliver comprehensive trust and connectivity to industrial digitalization, with a long-term vision to establish itself as a foundational component for digital assurance and advanced data management solutions globally.

High-Level Overview

Veracity Capital LLC is an employee-owned Registered Investment Advisor (RIA) based in Atlanta, Georgia, specializing in boutique wealth management for high-net-worth individuals, families, corporate executives, business owners, and those preparing for retirement[1][2][3]. Its mission centers on "Truth Builds Trust," delivering fiduciary advice with devotion to truthfulness, personalized financial planning, and holistic services across five pillars: investment management, retirement and cash flow planning, insurance and risk management, tax planning, and legacy/estate planning[2]. The firm's investment philosophy emphasizes disciplined asset allocation, proactive risk management, and long-term capital appreciation through diversified portfolios in equities and fixed income, tailored to clients' risk tolerance and goals, with $576.2M in assets under management as of recent data[1][2][3]. While not a venture capital firm focused on startups, it supports the ecosystem indirectly by managing wealth for executives and owners in tech and other sectors, enabling capital flows and stability for entrepreneurial activities[1][2].

Origin Story

Founded in 2018 and headquartered in Atlanta, Veracity Capital LLC emerged as a boutique RIA to provide high-touch, fiduciary wealth management amid growing demand for personalized services for affluent clients[1][2][5]. Key partners include CEO and Wealth Advisor Kevin S. Gray, President and Partner John Rogers, Partner and Wealth Advisor C. Lee Liscom, and Wealth Advisor Matthew G. Harwell, leading a team of 14 professionals across multiple offices[1][3][5]. The firm has evolved from core investment advisory to a comprehensive wealth platform, integrating affiliates for tax and insurance planning, with a proven process from client discovery to ongoing management that adapts to market changes and personal milestones[2]. Early traction built on its employee-owned structure and emphasis on bespoke solutions, growing to 235 equity positions valued at $314M in its latest 13F filing as of September 30, 2025[1].

Core Differentiators

• Personalized, Goals-Based Approach: Unlike generic advisors, Veracity tailors diversified portfolios and holistic planning to individual risk profiles, objectives, and life stages, emphasizing discretionary management for high-net-worth clients[1][2].
• Holistic Wealth Pillars: Integrates investment strategy with tax minimization, insurance, retirement cash flow, and estate planning via affiliates, providing end-to-end fiduciary guidance beyond mere asset selection[2].
• Employee-Owned Structure and Fiduciary Ethos: As an independent RIA, it prioritizes client interests with "devotion to truthfulness," fostering loyalty through clarity and ethical alignment[2].
• Proven Process and Scale: Employs a structured client journey with ongoing adaptation to legislative and market shifts, managing $576M AUM across 235+ positions while maintaining boutique service via 13 investment professionals[1][2][3].
• Track Record in Portfolio Management: Recent 13F shows strategic adjustments, increasing holdings in broad ETFs like iShares and Vanguard while trimming select biotech and pharma names[1].

Role in the Broader Tech Landscape

Veracity Capital rides the wave of rising wealth complexity in tech-driven economies, where corporate executives and startup founders—often in Atlanta's growing tech hub—face intertwined challenges like equity compensation, tax optimization amid volatile markets, and multi-generational planning[2][3]. Timing aligns with post-2020 affluence surges from tech IPOs and remote work booms, favoring RIAs over wirehouses for fiduciary transparency and customization[1][2]. Market forces like regulatory emphasis on holistic advice (e.g., SEC oversight) and tech-enabled planning tools bolster its model, while Atlanta's ecosystem of fintech and enterprise software firms provides a client pipeline[3][5]. It influences the landscape by stabilizing founder wealth, indirectly fueling startup investments through confident high-net-worth allocators[1].

Quick Take & Future Outlook

Veracity Capital is poised for steady expansion by leaning into tech-integrated wealth tools, such as AI-driven tax strategies and automated legacy planning, amid aging executive demographics and crypto/alt-asset integration[2]. Trends like regulatory scrutiny on fiduciary standards and personalized ESG investing will amplify its differentiators, potentially doubling AUM as it scales offices and hires[1][3]. Its influence may evolve toward tech-adjacent advisory for unicorn founders, cementing Atlanta as a wealth management node—reinforcing that in a volatile world, truthful, tailored fiduciary guidance remains the ultimate portfolio protector[2].