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Ethan Ruby is a Partner at Craft Ventures, a prominent venture capital firm. He is an early-stage investor specializing in technology companies.
Ethan Ruby primarily invests in early-stage companies within the SaaS (Software as a Service), fintech (financial technology), and developer tools sectors.
Ethan Ruby works as a Partner at Craft Ventures, a leading venture capital firm based in San Francisco, California.
Ethan Ruby stands as a prominent Partner at Craft Ventures, a leading venture capital firm renowned for its early-stage investments. At Craft Ventures, Ethan is instrumental in identifying and nurturing the next generation of innovative companies, with a keen focus on the rapidly evolving sectors of SaaS (Software as a Service), fintech (financial technology), and developer tools. His expertise in these areas allows him to provide invaluable insights and strategic support to founders navigating the competitive startup landscape.
Ruby's career trajectory showcases a strong foundation in finance and technology. Before joining Craft Ventures in 2021, he honed his investment acumen as a Vice President at Insight Partners, a global private equity and venture capital firm. During his tenure at Insight Partners, Ethan was deeply involved in numerous enterprise software investments, contributing significantly to the firm's portfolio growth. His experience there provided him with a comprehensive understanding of scaling technology companies and identifying market-leading solutions.
Prior to his venture capital career, Ethan Ruby gained foundational experience in investment banking at Goldman Sachs. He worked within the Technology, Media, and Telecom (TMT) investment banking group, where he advised companies on mergers, acquisitions, and capital raises. This background equipped him with a rigorous analytical framework and a deep understanding of market dynamics, which he now applies to his early-stage investment decisions at Craft Ventures. Ethan is an alumnus of the University of Michigan's Ross School of Business, where he earned his B.B.A.
Throughout his career, Ethan has been involved in several notable investments that underscore his ability to spot high-potential ventures. These include companies like Ramp, a leading corporate card and finance automation platform; Chronosphere, a cloud-native observability platform; and Monte Carlo, a data observability company. While some of these investments originated during his time at previous firms, they collectively highlight his consistent track record in backing successful technology companies that redefine their respective industries. At Craft Ventures, Ethan Ruby continues to leverage his extensive network, deep industry knowledge, and strategic insights to empower founders and drive significant value in the early-stage ecosystem, particularly within SaaS, fintech, and developer tools.
Ethan Ruby is a Partner at Craft Ventures and the CEO and Co-Founder of SaaSGrid, based in San Francisco, California. At Craft Ventures, a venture capital firm managing over $3 billion in assets, he evaluates investments and supports founders utilizing the $1.32 billion raised across its recent Fund IV and Growth II vehicles. He concurrently leads SaaSGrid, a data metrics dashboard spun out of Craft Ventures that has secured over $3 million in funding. Prior to his current roles, Ruby served as the Vice President of Analytics at Zenefits and held the position of Director of Analytics at Yammer. Following Microsoft's acquisition of Yammer, he transitioned to a Group Manager of Analytics role within the enterprise software corporation. His career centers on leveraging data science to optimize growth metrics and go-to-market strategies for early-stage B2B SaaS enterprises.
