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§ Venture Capital · Sweden
Corporate venture investor making minority investments in fast-growing digital technology companies, leveraging Bonnier Group resources.
Bonnier Ventures is the corporate venture capital arm of the Swedish media conglomerate Bonnier Group that makes minority investments in fast-growing digital technology companies, and is based in Stockholm, Sweden. Operating as a financially driven investment vehicle, the firm targets technology startups across various growth stages that are positioned within sectors experiencing long-term structural expansion. The organization leverages the extensive media resources, industry expertise, and global networks of its family-owned parent company to support the operational scaling of its diverse portfolio companies. Backed entirely by the Bonnier Group and previously operating under the strategic leadership of executives such as former chief executive officer Tomas Franzén, the firm officially transitioned from its original branding to its current corporate structure by 2016. The venture capital organization was originally founded under the name Bonnier Growth Media in 2013.
Key people at Bonnier Ventures.
Bonnier Ventures, now known as Bonnier Capital, is the corporate venture investment arm of the Swedish media conglomerate Bonnier Group. Its mission centers on making minority investments in fast-growing digital technology companies across multiple growth stages, with a focus on sectors exhibiting structural growth such as e-commerce, consumer apps, and SaaS. The firm leverages both financial capital and the extensive Bonnier Group network to support portfolio companies, aiming for long-term growth and value creation. Its impact on the startup ecosystem is significant in the Nordic region, providing not only funding but also strategic support rooted in nearly two centuries of entrepreneurial experience within the Bonnier family[1][2][3].
Founded in 2013 as Bonnier Growth Media and later rebranded to Bonnier Ventures before becoming Bonnier Capital, the firm evolved as the venture investment division of the Bonnier Group. The Bonnier Group itself is a family-owned media, publishing, and real estate conglomerate with a history spanning almost 200 years. Key partners and leadership have steered the venture arm to focus on digital technology investments, capitalizing on the group's legacy and network. Over time, the firm expanded its investment scope from early-stage startups to include late-stage companies, emphasizing sectors aligned with the group's core media and consumer interests[1][2][3].
Bonnier Ventures rides the wave of digital transformation in media, consumer technology, and SaaS sectors, capitalizing on the increasing digitization of content consumption and e-commerce. The timing is favorable due to accelerating adoption of digital platforms and the Nordic region’s strong startup ecosystem. Market forces such as the demand for innovative consumer apps and scalable SaaS solutions align well with Bonnier’s investment focus. By backing companies that integrate media and technology, Bonnier Ventures influences the broader ecosystem by fostering innovation that bridges traditional media and new digital experiences[1][2].
Looking ahead, Bonnier Ventures is likely to deepen its focus on digital media, consumer technology, and SaaS, leveraging emerging trends like AI-driven content personalization and health tech (e.g., investments like Doktor.se). The firm’s influence may grow as it continues to combine capital with strategic media expertise, helping portfolio companies scale globally from their Nordic base. Trends such as increased digital consumption, subscription models, and data-driven services will shape their investment journey, reinforcing Bonnier Ventures’ role as a key enabler of innovation in the intersection of media and technology[1][2].
Key people at Bonnier Ventures.
Bonnier Ventures has 18 tracked investments across 11 companies. The latest tracked deal is $55.0M Series C in Natural Cycles in May 2024.
