Rabbit Ventures

Rabbit Ventures is a venture capital firm guiding Korean startups toward global market success. It provides strategic investment and operational support, enabling companies to develop international products using Korean talent from inception. The firm targets B2B SaaS ventures, assisting with go-to-market strategies and initial expansion into markets like the United States.

General Partners Aviram Jenik and MJ Kang co-founded Rabbit Ventures. Jenik, an entrepreneur, led Beyond Security to acquisition and invests in B2B SaaS. Kang brings leadership experience from global scaling roles at Apple and Tesla. Their insight was supporting Korean founders building global products from day one.

Rabbit Ventures serves Korean startups and entrepreneurs with global ambitions, particularly in B2B SaaS. The firm envisions Korean innovation readily achieving worldwide commercial success. It empowers these companies to compete and thrive internationally, transforming local ingenuity into global market leadership.

High-Level Overview

Rabbit Ventures is a Seoul-based micro-venture capital firm focused on pre-seed investments primarily in the B2B SaaS and cybersecurity sectors, targeting early-stage Korean startups with ambitions to build global products from day one. Their mission is to empower Korean founders by providing not just capital—ranging from $50,000 to $200,000—but also hands-on mentorship and strategic guidance, especially to help startups refine go-to-market strategies and expand internationally, particularly into the US market. This approach aims to elevate Korean entrepreneurial talent on the global stage, addressing a gap where many Korean startups either focus solely on the domestic market or start abroad without leveraging Korean talent[1][2][3].

Origin Story

Founded recently by Chang Kim (CK) and Aviram Jenik, Rabbit Ventures leverages the founders’ extensive backgrounds in entrepreneurship, product development, and angel investing. CK is a two-time founder and former CEO of Tapas Media (acquired by Kakao Entertainment for $510M), with prior experience at Google and Samsung. Aviram Jenik co-founded and led Beyond Security, a B2B cybersecurity firm acquired by Fortra in 2021, and has invested in over 40 B2B SaaS companies across Israel, the US, and Korea. Their combined expertise and belief in Korean founders’ potential underpin Rabbit Ventures’ focus on early-stage Korean startups aiming for global reach[1][2][3].

Core Differentiators

• Unique Investment Model: Focus on micro-VC pre-seed rounds with relatively small checks ($50K-$200K) but high strategic involvement.
• Hands-On Mentorship: Active support in refining product-market fit and go-to-market strategies, especially for entry into the US market.
• Network Strength: Founders’ extensive connections in B2B SaaS and cybersecurity ecosystems across Korea, Israel, and the US.
• Track Record: Founders’ successful exits and angel investments provide credibility and operational insight.
• Focus on Korean Talent: Emphasis on leveraging Korean founders and teams to build global products from inception, filling a niche in the Korean startup ecosystem[1][2][3].

Role in the Broader Tech Landscape

Rabbit Ventures rides the wave of increasing global interest in Korean technology startups and the broader trend of B2B SaaS and cybersecurity innovation. The timing is critical as the global startup investment climate cools, and Korean startups seek more specialized support to scale internationally. By focusing on early-stage Korean companies with global ambitions, Rabbit Ventures addresses a market gap where many startups lack the resources or expertise to globalize effectively from day one. Their approach helps integrate Korean innovation into the global tech ecosystem, potentially increasing Korea’s footprint in high-growth sectors like cybersecurity and SaaS[1][2][3].

Quick Take & Future Outlook

Looking ahead, Rabbit Ventures is positioned to deepen its impact by expanding its portfolio and continuing to provide hands-on support to Korean startups aiming for global markets. Trends such as increased demand for cybersecurity solutions and B2B SaaS products globally will likely shape their investment focus. As Korean startups gain more recognition internationally, Rabbit Ventures’ role as a bridge and enabler could grow, potentially influencing how Korean innovation is perceived and scaled worldwide. Their success will depend on maintaining their strategic, founder-centric approach and leveraging their network to open new markets for portfolio companies[1][2][3].