iRobot

iRobot designs and builds consumer robots that automate household tasks, headquartered in Bedford, Massachusetts. The company pioneered practical robotics for homes, introducing the Roomba vacuum cleaner in 2002, which established a new category in consumer electronics. Focusing on making robots that handle dirty, dangerous, or dull jobs, iRobot has since sold over 50 million robots worldwide, primarily in the home cleaning market. The company strategically divested its defense and security division in 2016 to concentrate entirely on its consumer product development and sales. Recognizable figures associated with iRobot include co-founders Rodney Brooks, Colin Angle, and Helen Greiner, with Colin Angle currently serving as chairman and CEO. iRobot was founded in 1990 by Rodney Brooks, Colin Angle, and Helen Greiner. Its business model centers on sells consumer robotic products directly and through retailers, publicly traded with history of venture capital and IPO funding.