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GlossGenius has raised $69.1M across 4 funding rounds.
Key people at GlossGenius.
GlossGenius has raised $69.1M in total across 4 funding rounds.
GlossGenius provides an all-in-one booking, payments, and point-of-sale software platform tailored for independent beauty and wellness professionals. The company operates a subscription-based software-as-a-service business model combined with embedded payment processing to help salons, spas, and individual technicians manage client scheduling and daily operations. In addition to core management tools, the platform integrates specialized financial and operational features such as GeniusAI and Genius Loans to facilitate enterprise growth. The software currently supports a customer base of over 65,000 businesses, with nearly seventy percent operating as female-run enterprises. GlossGenius has secured $70 million in total capital, achieving a $510 million valuation following a $28 million Series C funding round backed by institutional investors including L Catterton, Bessemer Venture Partners, and Imaginary Ventures. The company was officially founded in 2015 by co-founders Danielle Cohen-Shohet and Leah Cohen-Shohet.
Key people at GlossGenius.
GlossGenius has raised $69.1M across 4 funding rounds. Most recently, it raised $28.0M Series C in July 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 1, 2023 | $28M Series C | IAN Friedman | Bessemer Venture Partners, Brand Foundry Ventures, Gutbrain Ventures, Imaginary Ventures, Pace Capital | Announced |
| Sep 1, 2022 | $25M Series B | Bessemer Venture Partners, Imaginary Ventures | 2048 Ventures, Bain Capital Ventures, Brand Foundry Ventures, Gutbrain Ventures, Matchstick Ventures, Pace Capital, Union Square Ventures, Vitalize Venture Group, Left Lane Capital | Announced |
| Nov 1, 2021 | $16M Series A | Bessemer Venture Partners | 2048 Ventures, Bain Capital Ventures, Gutbrain Ventures, Main Sequence Ventures, Matchstick Ventures, Union Square Ventures, Vitalize Venture Group, Marc Benioff, Aman Narang, Chris Comparato, Robert Murphy, Tobias Lütke | Announced |
| Dec 1, 2015 | $120K Seed | — | 2048 Ventures, Bain Capital Ventures, Matchstick Ventures, Union Square Ventures, Vitalize Venture Group | Announced |
GlossGenius is an all-in-one software platform for beauty and wellness professionals, offering tools for scheduling, payments, client management, marketing, inventory, payroll, and analytics.[1][2][3][5] It primarily serves independent practitioners and small salons—such as hair stylists, barbers, estheticians, nail artists, and massage therapists—helping them streamline operations, reduce admin work, and boost revenue through features like automated reminders, instant payouts, and consumer-facing booking sites.[1][2][3][5][6] The platform solves pain points like manual booking, fragmented payments, and limited marketing by providing industry-specific vertical SaaS tailored to the growing $100B+ beauty and wellness market, where demand for online tools is surging.[1][2] With over 70,000 businesses served, nearly $100M in revenue as of 2024, and 100+ employees in NYC, GlossGenius shows strong growth momentum amid competition from Square, Mindbody, Vagaro, and Fresha.[1][2][3]
GlossGenius was co-founded in 2016 by CEO Danielle Cohen-Shohet and CTO Karim Butt, starting with a focus on independent salon professionals before expanding to spas, barbershops, and massage studios.[1] The idea emerged from recognizing the admin burdens on beauty pros—such as scattered scheduling and payments—forcing them to prioritize paperwork over client creativity, in a market ripe for specialized software.[1][3] Early traction came from its tailored tools, leading to rapid adoption; by 2024, it had scaled to 70,000+ users and significant VC funding, betting on the beauty industry's digital shift.[1][2][3]
GlossGenius rides the vertical SaaS wave in fragmented small-business markets, capitalizing on post-pandemic digital adoption in beauty/wellness—where online booking demand has exploded amid 70,000+ U.S. salons seeking efficiency.[1][2] Timing aligns with rising indie entrepreneurship and consumer preferences for seamless apps, fueled by market growth from e-commerce portals and pros' need for revenue tools.[1][3] It influences the ecosystem by empowering 70,000+ pros to professionalize, competing with incumbents while enabling data-driven scaling in a $500B+ global personal care sector.[1][2]
GlossGenius is poised for continued expansion by deepening team features (e.g., advanced payroll, inventory) and international reach, potentially capturing more multi-location salons as AI-driven personalization and embedded finance trends accelerate.[1][4][6] Rising demand for integrated loans, advanced analytics, and omnichannel marketing will shape its path, with VC backing signaling scalability toward unicorn status in underserved verticals.[1][2] As beauty pros increasingly rely on tech to combat loneliness and admin overload, GlossGenius could redefine entrepreneurship in this creator economy, evolving from solo tool to full ecosystem dominator.[3]
GlossGenius has raised $69.1M in total across 4 funding rounds.
GlossGenius's investors include Ian Friedman, Bessemer Venture Partners, Brand Foundry Ventures, Gutbrain Ventures, Imaginary Ventures, Pace Capital, 2048 Ventures, Bain Capital Ventures, Matchstick Ventures, Union Square Ventures, Vitalize Venture Group, Left Lane Capital.
