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§ Venture Capital · New York City, NY, USA
Global early-stage venture capital firm investing in fintech, digital infrastructure, and AI, focused on India.
Emphasis Ventures (EMVC) is an early-stage venture capital firm focused on the intersection of digital infrastructure, commerce, and AI-enabled financial systems, based in New York with additional offices in Bengaluru, Washington, and Mumbai. The firm primarily invests in seed and Series A rounds across the global fintech sector, targeting areas such as payments, insurance, banking, asset management, and blockchain. Through its strategic investments, the firm supports startups that collectively serve more than 200 million individuals and small businesses. EMVC has built a diverse portfolio of financial technology companies, including recognizable names such as Slice, Jar, and M2P Fintech. Recent portfolio activity includes a $12 million funding round for Monnai led by Motive Partners, as well as a $14.5 million Series B round for Wealthy. Emphasis Ventures was founded by Melissa Frakman, though the founding year is undisclosed.
Key people at Emphasis Ventures (EMVC).
Emphasis Ventures (EMVC) was founded in 2018 by Melissa Frakman (Founder & Managing Partner).
Emphasis Ventures (EMVC) has 11 tracked investments across 10 companies. The latest tracked deal is $10.0M Series A in Fintary in January 2025.
Key people at Emphasis Ventures (EMVC).
Emphasis Ventures (EMVC) is a global fintech-focused venture capital firm that partners with exceptional founders transforming financial services worldwide. Their mission centers on supporting innovative startups that reshape payments, insurance, banking, asset management, credit, blockchain, and cross-border financial technologies. EMVC invests primarily at the seed and Series A stages, with a portfolio including notable companies such as Slice, M2P Fintech, Jar, Bureau, and Bimaplan. By providing capital, strategic guidance, and access to a proprietary network, EMVC plays a significant role in accelerating fintech innovation and expanding the global startup ecosystem[1][2][5].
Founded in 2018, Emphasis Ventures was established by a diverse team of investors, entrepreneurs, and business leaders with deep expertise in fintech and global markets, including offices in New York, Bengaluru, Washington, and Mumbai. The firm evolved with a clear focus on early-stage fintech startups that demonstrate breakthrough innovations and scalable solutions. Its founding partners brought together experience across payments, cloud technology, distributed ledger technology, and cross-border strategies, enabling EMVC to build a unique investment approach tailored to the fintech sector's nuances and growth potential[2][5].
EMVC rides the wave of fintech’s global expansion, particularly in emerging markets like India and Southeast Asia, where digital financial services are rapidly evolving. The timing is critical as financial inclusion, digital payments, embedded finance, and AI-driven risk management gain momentum worldwide. EMVC’s focus on cross-border strategies and blockchain positions it well to capitalize on market forces favoring decentralized finance and seamless global transactions. By backing startups that address local challenges with scalable technology, EMVC influences the broader ecosystem by fostering innovation that benefits billions of consumers and businesses[1][2][5].
Looking ahead, EMVC is poised to deepen its impact by continuing to invest in fintech startups that leverage AI, blockchain, and cloud technologies to disrupt traditional financial services. Trends such as embedded finance, digital identity verification, and Banking-as-a-Service platforms will likely shape their portfolio’s evolution. As fintech ecosystems mature, EMVC’s strategic seed approach and global network will enhance its influence, enabling it to identify and scale the next generation of transformative fintech companies. This trajectory ties back to EMVC’s founding vision of partnering with exceptional founders to shape the future of global financial services[5][6].
