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§ Private Profile · San Francisco, CA, USA
Technology company developing web publishing and e-commerce software, backing open-source WordPress for developers and merchants.
Automattic is a fully distributed technology company incorporated in San Francisco, California, that develops web publishing, e-commerce, and messaging software while serving as the primary commercial backer of the open-source WordPress ecosystem. Operating on a freemium and subscription model, the enterprise generates over $500 million in annual recurring revenue through premium hosting tiers, paid software extensions, enterprise services, and e-commerce transaction fees. The organization currently employs approximately 1,900 people across more than 90 countries and reached a $7.5 billion valuation following a funding round in 2021 that brought its total capital raised to over $600 million. Backed by prominent investors such as Sequoia Capital and Salesforce Ventures, the company operates an extensive portfolio of digital properties including Tumblr, WooCommerce, and the recently acquired universal messaging application Beeper. Automattic was founded in 2005 by Matt Mullenweg.
Automattic has raised $601.0M across 6 funding rounds.
Key people at Automattic.
Automattic has raised $601.0M in total across 6 funding rounds.
Automattic is the private software giant behind [WordPress.com](https://startupintros.com/orgs/wordpress-com), the ubiquitous platform powering an incredible 43% of all websites on the internet. Founded by open-source evangelist [Matt Mullenweg](https://startupintros.com/people/matt-mullenweg), the company serves as the primary corporate steward of the free WordPress software while operating a massive portfolio of web services. This includes the e-commerce plugin [WooCommerce](https://startupintros.com/orgs/woocommerce), the social media platform [Tumblr](https://startupintros.com/orgs/tumblr), and the popular security and performance tool [Jetpack](https://startupintros.com/orgs/jetpack), making it one of the most influential, yet often overlooked, forces shaping the modern web.
The company's sheer scale is its defining characteristic, built on the decentralized success of its open-source core. While competitors like [Shopify](https://startupintros.com/orgs/shopify) or [Wix](https://startupintros.com/orgs/wix) build closed ecosystems, Automattic's [WooCommerce](https://startupintros.com/orgs/woocommerce) alone powers nearly 25% of the world's top one million e-commerce sites, a testament to its vast, grassroots adoption. This sprawling digital footprint underpins a quiet financial powerhouse; despite its low public profile, Automattic commands a private valuation of $7.5 billion. Its influence extends from individual bloggers to major media outlets and online stores, forming a foundational layer of the internet's infrastructure that operates largely behind the scenes.
Automattic represents a fascinating and perhaps precarious bet on the future of the open web, driven entirely by the philosophy of its founder. [Matt Mullenweg](https://startupintros.com/people/matt-mullenweg) has structured the company as one of the world's largest fully-distributed organizations, a model it pioneered long before the pandemic. This deep-seated belief in open, decentralized systems is both its greatest strength and a core strategic challenge. As the internet continues to centralize around a few tech giants, Automattic's mission to "democratize publishing" forces it to constantly balance community stewardship with the commercial pressures required to compete against more aggressive, proprietary platforms. Its success or failure will be a bellwether for the viability of open-source business models at scale.
Key people at Automattic.
Automattic has raised $601.0M in total across 6 funding rounds.
Automattic's investors include Bret Taylor, 500 Global, Audrey Capital, Bloomberg Beta, Eight Roads Ventures, Innovation Endeavors, Insight Partners, IVP, Lowercarbon Capital, PS Investments, Redpoint Ventures, Resolute Ventures.
Automattic has raised $601.0M across 6 funding rounds. Most recently, it raised $300.0M Series D in September 2019.