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§ Public · Beijing, China
Xiaomi is a technology company.
Xiaomi Corporation builds a diverse portfolio of consumer electronics and smart manufacturing products, centered around smartphones and a comprehensive Internet of Things (IoT) platform. The company integrates innovative technology into its hardware, which includes a wide range of smart devices designed for daily use, connecting them to create a seamless user experience. Their technical approach emphasizes robust design and functionality across their product lines.
The company was founded in April 2010 by Lei Jun, a seasoned entrepreneur previously known for his leadership at Kingsoft. His founding insight revolved around the belief that high-quality technology should be accessible to a global audience, driving a commitment to develop advanced products at attainable price points. This vision aimed to democratize technological innovation and make smart living a reality for more individuals.
Xiaomi’s products are utilized by a vast global customer base seeking modern technological solutions for everyday life. The company’s long-term vision is to persistently create exceptional products with honest pricing, enabling everyone worldwide to experience an enhanced quality of life through continuously innovative technology. They are focused on expanding the reach and utility of smart devices to benefit a broader population.
Xiaomi has raised $356.0M across 4 funding rounds.
Key people at Xiaomi.
Xiaomi was founded in 2010 by De Liu (Co-Founder and Vice-President) and Chuan Wang (Co-Founder and Vice President) and Bin Lin (Co-Founder & President).
Xiaomi has raised $356.0M in total across 4 funding rounds.
Key people at Xiaomi.
Xiaomi was founded in 2010 by De Liu (Co-Founder and Vice-President) and Chuan Wang (Co-Founder and Vice President) and Bin Lin (Co-Founder & President).
Xiaomi has raised $356.0M in total across 4 funding rounds.
Xiaomi's investors include 5Y Capital, Qiming Venture Partners, Shunwei Capital.
Xiaomi has raised $356.0M across 4 funding rounds. Most recently, it raised $220.0M Series C in June 2012.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jun 1, 2012 | $220M Series C | — | 5Y Capital, Qiming Venture Partners | Announced |
| Dec 1, 2011 | $90M Series B | — | 5Y Capital, Qiming Venture Partners, Shunwei Capital | Announced |
| Jul 1, 2011 | $41M Series A | — | 5Y Capital, Qiming Venture Partners | Announced |
| Sep 1, 2010 | $5M Series A | — | 5Y Capital | Announced |
Xiaomi Corporation is a Chinese consumer electronics and smart manufacturing company founded in 2010, specializing in smartphones, IoT devices, wearables, smart home products, and emerging sectors like electric vehicles (EVs). Its mission is to "build amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology," serving a global user base of over 731 million monthly active users and activating 989 million IoT devices as of June 2025[1][4]. The company solves the problem of accessible, high-quality tech by offering affordable, interconnected products via its HyperOS platform, with smartphones driving ~60% of revenue but growth shifting to EVs and AIoT; Q1 2025 revenue hit $15.4 billion (up 47% YoY), and Q2 2025 rose 30.5% YoY, fueled by diversification beyond phones[1][2][5].
Xiaomi targets mass-market consumers in 100+ countries, particularly emerging markets like India and Southeast Asia, where it holds top smartphone rankings, while expanding premium offerings and ecosystems like "Human x Car x Home" smart integration[1][4]. Growth momentum is strong: third-largest global smartphone vendor with 14.1% market share (Q2 2023), in-house Xring O1 chip production (May 2025), EV SU7 debut (2024) with profitability eyed for H2 2025, and AI investments totaling RMB 50 billion over five years[1][2].
Xiaomi was founded in April 2010 by Lei Jun, a veteran Chinese tech entrepreneur who previously led Kingsoft and built multiple ventures, alongside a group of co-founders passionate about software and hardware[1][2][3][4]. The idea emerged from Lei's vision to create high-end devices at honest prices, starting with the MIUI custom Android ROM that incorporated user feedback loops for rapid iterations, building a loyal fanbase before hardware launch[2]. Early traction came from smartphones disrupting markets with competitive pricing against Apple and Samsung, quickly expanding to IoT via an interconnected platform; pivotal moments include its 2018 Hong Kong IPO, shift to physical retail post-online sales dip, and global push into India/Europe[1][3].
This community-driven DNA humanized Xiaomi as the "Apple of China," earning design awards and nicknames through customer responsiveness, evolving from pure online flash sales to a full ecosystem player by 2023 as the world's third-largest smartphone seller[3].
Xiaomi stands out through these key strengths:
Xiaomi rides the AIoT and smart ecosystem wave, timing its HyperOS/AI push amid 5G proliferation and connected living trends, positioning as a leader in "connected intelligence" beyond siloed devices[1][4][5]. Market forces like rising demand for affordable premium tech in emerging economies (e.g., 25% share targets in India/Europe by 2025) and EV boom favor its low-cost model, challenging giants via vertical integration and community software[1][2]. It influences the ecosystem by democratizing AI (e.g., 2024 AI device launch), fostering developer loyalty through updates, and accelerating auto tech profitability, while sustainable practices and global MAUs (731M) amplify its role in shaping intuitive, adaptive tech for billions[2][4].
Xiaomi's trajectory points to ecosystem dominance, with EVs turning profitable in H2 2025, deeper AIoT via HyperAI, and premium pushes challenging incumbents amid chip self-reliance[2][5]. Trends like AI personalization, EV adoption, and emerging market growth will propel it, potentially elevating global smartphone leadership and "coolest company" status through user-focused evolution[4]. As it scales "Human x Car x Home," Xiaomi cements its dedication to innovative tech for all, echoing its founding mission to enhance lives affordably[1][4].
