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§ Venture Capital · Singapore
Strive is a technology company.
Strive operates as a structured finance company and institutional asset manager dedicated to maximizing long-term shareholder value. The firm builds and offers a suite of investment products, including exchange-traded funds (ETFs), direct indexing solutions, and 401(k) offerings, alongside a unique preferred equity instrument called SATA. Strive strategically integrates a Bitcoin treasury strategy, utilizing the cryptocurrency as a hurdle rate for capital deployment, which reflects its commitment to disciplined capital allocation and compounding purchasing power.
The company was founded in 2022 by Vivek Ramaswamy and Anson Frericks, driven by the insight to depoliticize corporate America and re-center corporate focus on shareholder interests and excellence. Their initial efforts involved challenging prevailing environmental, social, and governance (ESG) and diversity, equity, and inclusion (DEI) agendas through corporate governance campaigns. In 2023, Vivek Ramaswamy stepped down as Executive Chairman, leading to Matt Cole’s appointment as CEO, and Strive Enterprises later merged with Asset Entities in September 2025 to become Strive, Inc.
Strive serves individual and institutional investors seeking financial products aligned with its value maximization approach. The firm’s offerings, like its ETFs and SATA instrument, cater to those looking for investment opportunities managed with a focus on meritocracy, innovation, and financial liberty. Strive’s long-term vision is to uphold the foundational principles of American enterprise by promoting capitalism and leveraging assets like Bitcoin to establish a higher standard of accountability and strategic investment discipline for its shareholders.
Strive has raised $11.6M across 4 funding rounds.
Key people at Strive.
Strive has raised $11.6M in total across 4 funding rounds.
Key people at Strive.
Strive refers to multiple technology companies, with the most prominent being Strive Technologies (strive.tech), a developer of wearable intelligent apparel for elite athletes and teams. It provides data-driven insights into muscle load, activation, and performance to optimize training, reduce injury risks, and enhance outcomes for clients including NCAA, NBA, NFL, EPL, MLS teams, the U.S. Military, and physical therapy clinics.[3][5] The company builds smart clothing that captures muscle and motion data, serving high-performance sports and human optimization sectors, solving the challenge of achieving razor-thin performance edges through precise, actionable analytics rather than guesswork.[3]
Other entities include Strive Technology (strivetech.com), which offers Excel productivity tools like the Compare and Merge add-in for data reconciliation, targeting businesses using Microsoft Cloud for efficiency in reports and analysis,[1] and Strive Tech (strive.tech variants), an AI solutions provider automating tasks via NLP, computer vision, and predictive modeling for industries like healthcare, finance, and e-commerce.[2] A smaller IT consulting firm in Colorado focuses on managed IT and cybersecurity.[4] This analysis centers on the sports tech leader due to its innovation and growth signals.[3][5]
Strive Technologies emerged from a focus on revolutionizing health and human performance through intelligent apparel, with roots in a Washington, US-based health data company founded in 2016.[5] The founders prioritized data-driven decision-making for elite athletes, where tiny margins separate victory from defeat, leading to smart clothing that analyzes muscle activity and motion in real-time.[3] Early traction built on serving professional leagues (NBA, NFL, EPL, MLS), college sports (NCAA), military applications, and therapy clinics, establishing a "winning culture" obsessed with innovation.[3]
The AI-focused Strive Tech story stems from a vision to make AI empower rather than overwhelm, blending technical expertise with human-centered design to address real business pain points like unstructured data and reactive decisions.[2] Meanwhile, the Excel tools from Strive Technology likely evolved from Microsoft partnership needs for practical productivity gains.[1] No specific founder names surface across sources, but the sports Strive emphasizes a team committed to "train smarter and win more."[3]
For the AI variant:
Excel tools stand out for speedy data comparison (minutes vs. hours), merging discrepancies without formulas.[1]
Strive Technologies rides the wearables and sports tech boom, fueled by AI-driven biomechanics and precision health trends post-2020, where data analytics turned athlete marginal gains into multibillion markets (e.g., NFL/NBA tech investments).[3][5] Timing aligns with rising demands for injury prevention amid packed schedules and longevity focus in pro sports, amplified by military/human performance crossovers. Market forces like sensor miniaturization and edge AI favor hardware-software hybrids like Strive's apparel, influencing ecosystems by setting standards for muscle-specific data that generic Fitbits can't match—pushing competitors toward specialization and enabling data platforms for training personalization.[3]
The AI Strive taps enterprise AI adoption for proactive decisions, countering data overload in unstructured industries.[2] Collectively, these Strives highlight niche tech solving efficiency/performance bottlenecks amid cloud/AI proliferation.
Strive Technologies is poised for hypergrowth in sports analytics, expanding from elite teams to consumer/mass training via apparel scalability and partnerships (e.g., more leagues, VR integration).[3] Trends like AI-biomech fusion, personalized medicine, and esports will amplify its muscle-insight edge, potentially evolving into a full human performance platform influencing global athletics. Watch for acquisitions by giants like Whoop or Nike.
AI and productivity Strives will ride gen-AI waves for deeper automation.[2][1] Overall, the sports leader's data moat positions it to redefine "peak performance," echoing its core promise: turning fractions into wins.
Strive has raised $11.6M in total across 4 funding rounds.
Strive's investors include Blockchain Founders Fund, Foundership Ventures, GravityX Capital, Mulana, Outlier Ventures, SOSV, Rohit Gupta, Jonathan Taylor, Troy Smith, Biosphere Investment Group, fama Ventures, Founders First.
Strive has raised $11.6M across 4 funding rounds. Most recently, it raised $50K Seed in May 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 1, 2023 | $50K Seed | — | Blockchain Founders Fund, Foundership Ventures, GravityX Capital, Mulana, Outlier Ventures, SOSV | Announced |
| Jun 29, 2022 | $6M Series A | Rohit Gupta | Jonathan Taylor, Troy Smith, Biosphere Investment Group, Fama Ventures, Founders First, Gaingels, JAS Ventures, Macnica Investment Partners, SeaChange Fund, Seedtob Capital, Thinkuvate | Announced |
| Aug 3, 2019 | $1.5M Venture Round | — | — | Announced |
| Jan 1, 2018 | $4M Seed | Kara Nortman | Monarch Collective, Graph Ventures, Kapor Capital, NextView Ventures, Ryan Craig, Webb Investment Network | Announced |
