100ms

100ms is a technology company specializing in live video infrastructure that enables developers to integrate real-time video calls, live streaming, and virtual event capabilities into their applications with customizable UI and APIs. It primarily serves sectors such as EdTech, fitness, and telehealth, addressing the need for interactive, secure, and high-performance video communication tools. The company’s product simplifies the complexity of building live video experiences, allowing businesses to embed rich video engagement features with minimal code, fueling rapid growth and adoption by customers like WhiteHat Jr, Circle, and Paytm Insider[1][2][4].

Founded in 2020 by Kshitij Gupta, a former VP of Engineering at Disney-Hotstar, and his co-founder Aniket, 100ms emerged from their deep expertise in live video technology and a vision to make live video experiences seamless and scalable across devices and networks. Early traction came from solving complex video infrastructure challenges at scale, which positioned them to serve a growing demand for virtual interactions in education, healthcare, and commerce. Their focus on ease of integration and performance has driven over 20X growth in usage metrics recently[1][3][4].

Core Differentiators

• Product Differentiators: 100ms offers highly customizable and extensible live video infrastructure that goes beyond basic video calls, supporting virtual classrooms, audio rooms, video KYC, and immersive virtual events.
• Developer Experience: Provides easy-to-integrate SDKs and comprehensive APIs that enable developers to add live video features with less than half a dozen lines of code.
• Performance & Pricing: Designed for high performance across varied network conditions with cost-effective solutions tailored for businesses of all sizes.
• Community Ecosystem: Active developer community with extensive documentation, prebuilt components, and examples to accelerate adoption.

Role in the Broader Tech Landscape

100ms rides the accelerating trend of virtual and remote-first interactions, which have become essential across industries due to digital transformation and the rise of hybrid work and learning models. The timing is critical as demand for scalable, reliable, and interactive video experiences grows globally. Market forces such as increased internet penetration, mobile device usage, and the shift to online services favor 100ms’s model of abstracting video infrastructure complexity. By enabling companies to embed live video easily, 100ms influences the broader ecosystem by democratizing access to high-quality video engagement tools, fostering innovation in EdTech, telehealth, fitness, and beyond[1][4][5].

Quick Take & Future Outlook

Looking ahead, 100ms is poised to expand its footprint by deepening its product capabilities and scaling globally, potentially becoming a market leader in live video infrastructure. Trends such as AI-enhanced video experiences, augmented reality integration, and further virtualization of services will shape their journey. Their influence is likely to grow as more businesses seek to create immersive, interactive digital experiences that replicate or surpass physical interactions. The company’s mission to seamlessly bring real-life interactions to the virtual world positions it well for sustained impact in the evolving digital communication landscape[1][4].

In summary, 100ms is a fast-growing, developer-focused live video infrastructure company founded on deep technical expertise, serving critical verticals with customizable, high-performance video solutions that meet the rising global demand for virtual engagement.