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§ Private Profile · Los Angeles, CA, USA
mitú is a company.
mitú operates as a digital media company and multichannel network, providing a dedicated video platform designed to bridge connections between brands, content buyers, and creators with the Latino youth demographic across America. The company's core offering involves developing and distributing culturally relevant content that resonates deeply with its audience, establishing itself as a significant voice within the digital media landscape by consistently reflecting the Latino point of view.
The company was co-founded in 2012 by Beatriz Acevedo, Doug Greiff, and Roy Burstin. Their collective insight recognized an underserved and rapidly growing demographic within the digital space, specifically the Latino youth in the United States. The founders aimed to build a platform that would not only entertain but also serve as an authentic cultural hub, providing a "home away from home" for this audience.
mitú primarily serves the vast population of Latino youth in the U.S. as content consumers, while also engaging brands, content buyers, and creators seeking to connect with this specific demographic. The company’s long-term vision centers on continuing to be the foremost digital media entity championing the Latino perspective, fostering community, and driving cultural relevance in the evolving media environment.
mitú has raised $37.0M across 2 funding rounds.
Key people at mitú.
mitú has raised $37.0M in total across 2 funding rounds.
mitú has raised $37.0M in total across 2 funding rounds.
mitú's investors include AwesomenessTV, Upfront Ventures, Verizon Ventures, WPP, Mark Suster, Advancit Capital.
mitú is a leading digital media company and multichannel network (MCN) focused on Latino audiences, particularly U.S.-born millennials aged 18-44, delivering English/Spanish-language content across video, editorial, social media, and commerce.[1][2][4] It connects brands with over 40 million U.S. Latinos through original storytelling, branded content, cookieless data targeting, and platforms like connected TV (CTV), reaching 2 billion monthly views at its peak in 2016 while producing over 1,000 branded campaigns for Fortune 500 companies in sectors like QSR, beauty, retail, entertainment, and automotive.[1][4]
As a portfolio-style media powerhouse under GoDigital Media Group since 2020, mitú emphasizes authentic, culturally relevant narratives that subvert stereotypes and blend Hispanic youth appeal with universal themes, serving creators, advertisers, and the Latino consumer community.[1][2][3]
mitú was founded in 2012 by Emmy award-winning producer Beatriz Acevedo, Doug Greiff, and Roy Burstin, starting as a YouTube-focused MCN targeting Hispanic youth with comedic, stereotype-subverting skits in Spanish and English.[3][4] Initial funding came via a $3 million investment from Peter Chernin in 2012, followed by $10 million from Disney's Maker Studios in 2014, scaling to 40 million subscribers across 1,200 channels by then and hitting 2 billion monthly views by 2016.[4]
Pivotal growth included Series C funding from Verizon pushing totals to $43 million, expansion into lifestyle content via wearemitu.com in 2016, and acquisitions like its e-commerce shop and Mitu TV.[1][3][4] A 2018 reorganization under Disney Digital Network led to executive cuts including Acevedo; Latido Networks (GoDigital) acquired it in early 2020, integrating brands like wearemitú, somos mitú, Fierce, crema, and Things That Matter.[2][4] Early traction stemmed from user-generated feedback driving viral content, positioning mitú as the fastest-growing Latino storyteller platform.[3]
mitú rides the wave of multicultural marketing's rise, capitalizing on U.S. Latinos as a massive, influential demographic—40 million strong among millennials—demanding authentic representation amid shifting ad tech like cookie phaseouts by 2022.[1] Its timing aligns with digital video's explosion on YouTube/Facebook (2B views/month in 2016) and brands' pivot to diverse targeting, influencing ecosystems by proving scalable, cookieless solutions for QSR to political campaigns.[1][4]
By amplifying Latino voices through unapologetic, bilingual content, mitú shapes cultural narratives, fosters creator economies, and pressures legacy media to diversify, though acquisition by GoDigital and recent mismanagement claims underscore consolidation risks in fragmented digital publishing.[2][4]
mitú's trajectory points to deeper integration of AI-driven personalization and e-commerce within GoDigital, potentially rebounding via expanded CTV and global Latino diaspora outreach amid ongoing diversity mandates for brands.[1][2] Trends like post-cookie ad tech, short-form video dominance, and cultural IP (e.g., food trucks, music mashups) will propel it, but resolving 2024 payment disputes is critical to rebuild creator trust.[3][4]
As digital media evolves toward fragmented, identity-first platforms, mitú could solidify as the go-to Latino connector—or face dilution if operational issues persist—ultimately amplifying its role in a multicultural content gold rush that began with its millennial-targeted origins.
mitú has raised $37.0M across 2 funding rounds. Most recently, it raised $27.0M Series C in January 2016.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jan 14, 2016 | $27M Series C | — | AwesomenessTV, Upfront Ventures, Verizon Ventures, WPP | Announced |
| Jun 23, 2014 | $10M Series B | Mark Suster | Advancit Capital | Announced |
Key people at mitú.
