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MINT delivers an AI-driven Advertising Resource Management (ARM) platform, unifying data, automating workflows, and optimizing operations. Its core product features an ecosystem of AI agents that collaboratively plan, execute, analyze, and optimize media campaigns. This technology empowers brands and agencies to streamline complex processes, enhancing efficiency and strategic alignment.
Co-founded in 2014 by Carlo De Matteo, MINT emerged from the insight that traditional advertising workflows lacked the integration and intelligence modern media environments required. De Matteo envisioned transforming disparate data and manual tasks into a cohesive, automated system. This directly addressed the increasing demand for intelligent automation in media resource management.
MINT serves global brands and advertising agencies, optimizing media investments and operational efficiency across diverse sectors. It offers comprehensive solutions for enterprise advertising challenges. The company’s vision centers on pioneering the "agentic advertising model of the future," aiming to continuously improve campaign performance and maximize return on investment through scalable AI innovation.
MINTS has 4 tracked investments across 3 companies. The latest tracked deal is $11.5M Series A in Fifth Eye in April 2019.
| Date | Company | Round | Lead Investor(s) | Co-Investor(s) |
|---|---|---|---|---|
| Apr 1, 2019 | Fifth Eye | $11.5M Series A | Thomas Shehab, MD, MMM, William Schmidt | Invest Michigan |
| Oct 5, 2018 | Fusion Coolant Systems | $8.0M Series C | Material Impact, Michigan Capital Advisors | Amherst Fund, Invest Michigan |
| Aug 23, 2016 | Fusion Coolant Systems | $1.3M Series B | Mints | Amherst Fund |
| Oct 15, 2015 | Akadeum Life Sciences | $1.0M Seed | Elab Ventures | Jeffrey Schox, First Step Fund, Invest Michigan |
