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§ Private Profile · Mountain View, CA, USA
Haus is a technology company.
Haus offers an AI-powered incrementality platform, allowing businesses to precisely measure marketing investment impact. It provides Incrementality Experiments, Causal Marketing Mix Modeling (Causal MMM), and Causal Attribution. This scientific methodology helps enterprises identify true business drivers, optimizing spend for maximum effectiveness across various channels and campaigns.
Zach Epstein founded Haus, recognizing a critical need for science-backed marketing measurement beyond traditional attribution models. He observed advanced causal inference tools were largely inaccessible to most marketers, leading to inefficient spending and unclear performance insights. Epstein's vision was to democratize these sophisticated capabilities, transforming how businesses rigorously assess and improve marketing return on investment.
Companies with significant advertising budgets leverage Haus for enhanced clarity and improved marketing efficiency. The platform aids organizations in transitioning from estimation to data-driven strategies grounded in scientific principles, moving beyond speculative spending. Haus aims to empower businesses with world-class causal inference tools, facilitating precise, science-based decisions for optimal performance and sustained growth.
Haus has raised $84.0M across 7 funding rounds.
Key people at Haus.
Haus has raised $84.0M in total across 7 funding rounds.
Haus has raised $84.0M across 7 funding rounds. Most recently, it raised $20.0M Other Equity in July 2024.
Key people at Haus.
Haus is a San Francisco-based decision science platform launched in 2021 that democratizes access to causal inference tools for marketers, enabling data-driven decisions through AI-powered incrementality measurement.[2][3][4] It builds products like GeoLift for on-demand experiments, Causal MMM for media planning, and Causal Attribution for daily reporting, serving brands such as Mejuri to optimize ad spend and validate marketing ROI.[3][4] The platform solves the problem of inaccurate attribution by using scientific methods like treatment vs. holdout groups, reducing manual errors and making complex analytics accessible to businesses of all sizes, with $37M in total funding including a $20M recent round signaling strong growth momentum.[2][4]
Haus was founded in 2021 by experts from Google, Amazon, and academia to bring enterprise-grade causal measurement to all marketers.[2][3] CEO Zach Epstein, formerly at Google, led measurement for $3B+ in experiments and developed privacy-safe ad targeting without IDFA or cookies.[3] Co-founder Graton Gathright (PhD from UC San Diego) specialized in causal marketing measurement at Amazon, integrating incrementality into attribution systems.[3] Data scientist Marie-Renée Arend (MS from University of Washington) advanced Alexa’s speech tech and A/B testing at Amazon.[3] Early traction came from their team's prior work at iconic brands, quickly attracting leading clients and $37M in funding.[2][4]
Haus rides the cookieless future and privacy-first marketing wave, where IDFA bans and signal loss demand causal methods over correlational attribution.[3][4] Timing is ideal amid rising ad spend scrutiny—Meta's automation shifts and geo-experiment needs favor Haus's tools, as seen in 640+ experiments showing platform incrementality.[4] Market forces like AI democratization and ROI accountability boost it, influencing the ecosystem by empowering mid-market brands with Google/Amazon-grade science, reducing waste in a $500B+ digital ad market.[2][3][4]
Haus is poised to dominate incrementality measurement as AI refines causal models and regulations accelerate privacy shifts.[4] Expect expansion into more channels (e.g., CTV, retail media) and deeper SaaS integrations, fueled by its funding and client wins.[2] Its influence will grow by standardizing scientific marketing, turning every brand into a data-driven powerhouse—echoing its mission to unlock ROI from the start.[3]
Haus has raised $84.0M in total across 7 funding rounds.
Haus's investors include David Fischer, 01 Advisors, Aleph VC, Andreessen Horowitz, CRV, DST Global, Emergence Capital, Foundamental, Insight Partners, Koch Fund, LAUNCH, Not Boring Capital.
