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§ Private Profile · Burlingame, CA, USA
Details regarding this technology company's current products, services, and business model are not available in the provided research.
Color has raised $410.0M across 5 funding rounds.
Key people at Color.
Color was founded in 2013 by Elad Gil (Co-founder) and Othman Laraki (Co-Founder & CEO) and Peter Pham (President & Co-Founder).
Color has raised $410.0M in total across 5 funding rounds.
Color is a population health technology company based in Burlingame, California, that provides genetic testing, preventive healthcare services, and digital health infrastructure for large-scale public health initiatives. The enterprise software platform enables employers, labor unions, and government agencies to deliver essential healthcare programs, securing major service partnerships with prominent organizations like the National Institutes of Health and Salesforce. Following a period of rapid expansion during the global pandemic, the company reached a $4.6 billion valuation after securing a $100 million Series E funding round in late 2021. Backed by prominent venture capital firms including General Catalyst, Andreessen Horowitz, and T. Rowe Price, the private organization has raised approximately $378 million in total equity financing to date. Color was originally founded in 2013 by technology entrepreneurs Othman Laraki, Elad Gil, Nish Bhat, and Taylor Sittler.
Color Technologies, established in 1994 and headquartered in Brooklet, Georgia, is a small manufacturer (<25 employees, revenue <$5 million) specializing in specialty colorants for industrial applications.[1] The company produces innovative, cost-efficient products like pearlescent pigments, paints, coatings, color dispersions, plastisols, and glitter, offering custom development and contract manufacturing for coatings, molding, and decorative uses.[1]
It serves industries needing high-performance materials, solving challenges in achieving consistent, vibrant colors at scale while keeping costs low.[1] Note that "Color" likely refers to this firm, as no prominent tech startup or investment entity matches; other "Color"-named entities (e.g., Colortech in plastics, Color Technology Inc. in printing) operate in manufacturing or services, not cutting-edge tech.[2][3][5][6]
Founded in 1994, Color Technologies started as a specialty colorants producer in Georgia, focusing on niche chemical products for industrial needs.[1] Little public detail exists on specific founders, but the company has built a steady reputation over three decades through innovation in pigments and dispersions, targeting cost-sensitive markets like coatings and plastics.[1]
Early traction came from its diverse portfolio and custom services, enabling growth in applications from paints to glitter without major funding rounds or acquisitions noted.[1][7] This bootstrapped path reflects a traditional manufacturing evolution, prioritizing reliability over rapid scaling.
Color Technologies operates at the intersection of chemical manufacturing and materials science, riding trends in sustainable, high-performance pigments amid rising demand for visually appealing, durable coatings in packaging and consumer goods.[1] Timing favors it as industries shift to cost-efficient alternatives amid supply chain pressures, though its analog roots limit "tech" disruption compared to digital color tools.[1][4]
Market forces like globalization in plastics and decoratives boost its custom services, indirectly supporting ecosystems in automotive, toys, and wire/conduit via pigment supply chains.[1][2] It influences modestly by enabling vibrant, affordable materials but lacks broader ecosystem impact seen in VC-backed tech firms.
Color Technologies will likely sustain steady growth through custom contracts in stable industrial niches, potentially expanding into sustainable pigments as eco-demands rise.[1][2] Trends like advanced coatings for EVs or recycled plastics could shape its path, evolving influence toward greener formulations if it invests in R&D.
This ties back to its core as a reliable color specialist—unflashy but essential for industries where color performance drives product success.[1]
Key people at Color.
Color has raised $410.0M across 5 funding rounds. Most recently, it raised $100.0M Series E in November 2021.
Color was founded in 2013 by Elad Gil (Co-founder) and Othman Laraki (Co-Founder & CEO) and Peter Pham (President & Co-Founder).
Color has raised $410.0M in total across 5 funding rounds.
Color's investors include Kindred Ventures, T. Rowe Price Associates, 43, Addition, Afore Capital, Better Tomorrow Ventures, Calm/Storm Ventures, Chapter One Ventures, Climate Capital, Crosslink Capital, FJ Labs, General Catalyst.
