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ADvantage is a venture capital firm based in Tel Aviv, Israel, and Berlin, Germany, that invests in early-stage sports technology, fitness, and gaming startups. The firm focuses on companies developing next-generation solutions for digital fan engagement, connected athletes, athletic performance data, and emerging ecosystems like esports. Launched as a joint venture between global investment platform OurCrowd and leAD Sports, an accelerator tied to the legacy of Adi Dassler, the firm began with an initial $50 million target fund size. It generates revenue through management fees and carried interest from its equity investments. The firm manages a concentrated portfolio of early-stage companies, including Tappp, Track160, and GreenPark Sports, the latter of which raised a $31 million Series B funding round with ADvantage's participation in October 2021. ADvantage was founded in 2018 by Jeremy Pressman and Alexander Bente.
Key people at ADvantage.
ADvantage primarily targets early-stage technology companies within the sports, fitness, and gaming sectors, focusing on next-generation solutions.
ADvantage is an early-stage venture capital fund, meaning it invests in companies during their initial phases of growth and development.
ADvantage primarily targets early-stage technology companies within the sports, fitness, and gaming sectors, focusing on next-generation solutions.
ADvantage is an early-stage venture capital fund, meaning it invests in companies during their initial phases of growth and development.
Key people at ADvantage.
ADvantage has 5 tracked investments across 4 companies. The latest tracked deal is $11.0M Venture Round in Recapp in February 2026.
