Loading people...
Will Orde is Principal at Conviction VC, based in London, United Kingdom.
Will Orde is a Partner at Passion Capital, an early-stage venture capital firm where he specializes in funding technology startup companies. He officially joined the venture capital organization as a Partner in October 2023 to focus on backing European founders operating within high-growth technology sectors. Prior to assuming his current position, Orde served as a Principal at Conviction VC and previously held dedicated investment roles at both Downing Ventures and Oxford Capital. Through these various positions, he developed specialized institutional expertise in evaluating early-stage enterprise software and financial technology enterprises. At Passion Capital, he helps manage a broader investment portfolio that includes recognizable consumer and business technology companies such as Monzo, Marshmallow, and Attio. Orde maintains a primary professional focus on executing high-conviction, early-stage investments across the business-to-business software, artificial intelligence, and emerging risk sectors.