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Greg Fleishman is a highly experienced CPG executive, strategic advisor, and angel investor. He is known for his leadership roles at companies like Kashi, Coca-Cola, and Suja Juice, and as the Co-Founder and CEO of Foodstirs.
Greg Fleishman primarily invests in and advises companies within the food, beverage, and wellness sectors of the consumer packaged goods (CPG) industry. He focuses on innovative brands with strong growth potential.
Greg Fleishman operates as an independent strategic advisor and angel investor. He is also the Co-Founder and CEO of Foodstirs, an organic baking mix company, and leverages his extensive network and experience across the CPG industry.
Greg Fleishman is the Co-Founder and Managing Partner at Purely Righteous Brands and a board member for multiple consumer packaged goods companies, based in Los Angeles, California. He previously served as Chief Marketing Officer and General Manager at Kashi Company and held executive roles at The Coca-Cola Company, where he launched 3,500 products across 17 categories and 12 countries. As a serial entrepreneur, he co-founded the organic baking brand Foodstirs alongside Sarah Michelle Gellar, as well as Up to Good and Union Whole Earth Snacks. Fleishman has advised or operated over 50 brands and held board seats at Lily’s Sweets and Nuun Hydration, which were acquired by The Hershey Company and Nestlé, respectively. His current focus remains on incubating, advising, and funding early-stage, sustainable food and beverage startups that prioritize organic ingredients and health-conscious alternatives.
Greg Fleishman stands out as a prominent figure in the consumer packaged goods (CPG) landscape, known for his dual role as a seasoned executive and a strategic angel investor. While he does not operate under a traditional venture capital firm, his investment activities are deeply intertwined with his extensive operational experience, making him a highly sought-after advisor and partner for emerging brands.
Fleishman's career background is marked by leadership roles at some of the most iconic and innovative CPG companies. He served as Chief Marketing Officer at Kashi, where he played a pivotal role in brand strategy and growth. His tenure at Coca-Cola as Vice President of Marketing further solidified his expertise in scaling major brands and understanding consumer behavior on a global level. Later, as Chief Marketing Officer at Suja Juice, he was instrumental in transforming the brand into a national leader in the cold-pressed juice category, navigating its rapid expansion and eventual acquisition. This hands-on experience in building, growing, and exiting successful CPG ventures provides him with invaluable insights that he brings to his advisory and investment roles.
Currently, Greg Fleishman operates primarily as an independent strategic advisor and angel investor, often through his own ventures or advisory capacities. He is also the Co-Founder and CEO of Foodstirs, an organic baking mix company, which showcases his continued entrepreneurial spirit and commitment to the CPG space. His investment focus areas are predominantly within the food, beverage, and wellness sectors, with a particular emphasis on brands that prioritize health, sustainability, and innovation. He looks for companies with strong founders, compelling products, and a clear vision for disrupting traditional markets.
Fleishman's approach to investment is highly strategic. He doesn't just provide capital; he offers deep operational guidance, marketing acumen, and extensive network connections. His involvement often extends to advising on brand positioning, product development, distribution strategies, and preparing companies for future growth or acquisition. While specific angel investments are often private, his influence is widely recognized within the CPG startup ecosystem, where he helps promising brands navigate the complexities of scaling in a competitive market. His unique blend of executive leadership and strategic investment makes him a powerful force in shaping the future of consumer goods.
