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§ Private Profile · Brooklyn, NY, USA
Platform providing storefronts for digital product sellers.
Whop operates a digital marketplace that facilitates the discovery and transaction of various online products and communities, ranging from software tools and educational courses to exclusive memberships. The platform serves as a comprehensive ecosystem where creators can list and sell their digital offerings, while users can find and access these specialized services, streamlining the process of digital commerce and community engagement.
The company was founded by Steven Schwartz, Cameron Zoub, and Jack Sharkey. Their entrepreneurial journey began with individual teenage side hustles, ultimately leading to a shared insight into the fragmented nature of online transactions and digital community building. This collective experience fueled the vision for a unified platform that addresses the needs of modern digital creators and their audiences, culminating in the establishment of Whop.
Whop primarily serves digital creators, online businesses, and individuals seeking access to unique digital content and communities. It empowers these creators to monetize their expertise and build direct relationships with their users, fostering a dynamic environment for digital exchange. The company’s long-term vision centers on becoming the foundational infrastructure for the creator economy, continually expanding its capabilities to support a diverse array of online ventures and interactions.
Whop has raised $273.0M across 4 funding rounds.
Key people at Whop.
Whop was founded in 2021 by Cameron Zoub (Co-founder) and Allison Pickens (CEO & Co-Founder) and Steven Schwartz (Co-founder) and Jack Sharkey (Co-founder).
Whop has raised $273.0M in total across 4 funding rounds.
Whop is valued at approximately $8.0M.
Whop is a social commerce platform that enables creators and small businesses to build, market, and sell digital products like communities, courses, software, memberships, and services through customizable "whops"—hosted storefronts with integrated tools for payments, customer engagement, content distribution, and analytics.[1][2][3] It serves online entrepreneurs and buyers in the creator economy, solving the fragmentation of monetization by providing an all-in-one marketplace and no-code platform that processes over $108 million monthly at a $1.2 billion GMV run rate, powering 28,000+ monthly earners with just 20 engineers.[1][2] Whop charges a 2.7% + $0.30 platform fee plus standard processing, fostering rapid launches without coding.[2][3]
Whop was founded in 2021 by Steven Schwartz and Cameron Zoub, who connected via a Facebook sneaker-reselling group, alongside software developer Jack Sharkey.[2] It launched as a niche marketplace for renting sneaker bots during COVID, quickly pivoting to a broader digital license marketplace amid rising demand for creator tools.[1] Early traction came from integrating with Discord and Telegram communities, evolving into a native ecosystem with chat, forums, live streaming, and developer apps; pivotal funding included a $17 million Series A in July 2023 (valuing at $100 million+ from Insight Partners) and a $50 million+ Series B in June 2024 (valuing at ~$800 million from Bain Capital Ventures).[1][2]
Whop rides the creator economy boom, where individuals monetize digital goods amid platforms like Discord and Telegram fragmenting commerce; its timing aligns with post-COVID remote work and AI tools accelerating no-code creation.[1][2] Market forces favoring it include exploding demand for communities (trading, crypto, fitness) and passive income streams, with Whop's marketplace aggregating 1M+ entrepreneurs and trends like AI agents or SaaS builders.[1][3][5] It influences the ecosystem by vertically integrating what was once pieced together (e.g., Stripe + Discord), enabling faster scaling for niches like reselling or sports betting, and setting a model for lean, AI-augmented engineering in high-GMV platforms.[1][4]
Whop's trajectory points to further dominance in social commerce, potentially expanding into enterprise creator tools or global markets as GMV surges past $1.2 billion, fueled by AI engineering and viral marketplace effects.[1] Trends like AI-driven personalization, Web3 integrations, and hybrid digital-physical offers (e.g., events with communities) will shape it, amplifying influence as the go-to hub where "the internet does business."[5] With its sneaker-bot roots now a full-stack powerhouse, Whop exemplifies how niche origins scale into creator economy infrastructure.
Whop was founded in 2021 by Cameron Zoub (Co-founder) and Allison Pickens (CEO & Co-Founder) and Steven Schwartz (Co-founder) and Jack Sharkey (Co-founder).
Whop has raised $273.0M in total across 4 funding rounds.
Whop is valued at approximately $8.0M.
Whop's investors include Paolo A., Bain Capital Ventures, Cory Levy, David Blitzer, Andrew Starker, Alex Pall, Zinal Growth, ACME Capital, Andreessen Horowitz, Angel investor, Archetype, Bessemer Venture Partners.
Whop has raised $273.0M across 4 funding rounds. Most recently, it raised $200.0M Other Equity in February 2026.
Key people at Whop.
