Via ID

Via ID is a European corporate venture capital firm and startup accelerator focused on sustainable mobility. Founded in 2010 as the venture arm of the Mobivia Group (which owns Norauto, Midas, and Carter-Cash), Via ID invests primarily in early-revenue startups across sectors such as micromobility, electric vehicles, connected vehicles, service platforms, and the circular economy. Its mission is to promote cleaner, accessible, and sustainable mobility for all, supporting startups to become future European leaders through investment, business intelligence, network synergies, and accelerator programs. Via ID manages a portfolio of over 20 startups and runs initiatives like the Moove Lab at Station F, the European Startup Prize for Mobility, and the Mobility Club by Via ID[1][2][3][4].

Via ID was established in 2010 by Mobivia Group to leverage its automotive and mobility expertise in fostering innovation. Key partners include Antonin Bibal (VP, Mobility/Impact) and Vincent Cabanel (Associate). The firm evolved from a corporate venture capital fund into a hybrid model combining investment, ecosystem building, and startup studio functions. This evolution allows Via ID to provide long-term support to startups, integrating them with Mobivia’s operational businesses and leveraging a strong network of mobility players, investors, and territories across Europe[1][2][3].

Core Differentiators

• Unique investment model: Corporate VC with deep ties to Mobivia’s automotive services and mobility ecosystem, enabling strategic synergies.
• Network strength: Access to a broad European mobility ecosystem including startups, large corporations, public partners, and investors.
• Track record: Portfolio includes notable startups like Heetch, Blablacar, Beev, and Traxi, with demonstrated support through multiple growth stages.
• Operating support: Combines funding with business intelligence, accelerator programs (Moove Lab), and community initiatives (European Startup Prize, Mobility Club).
• Impact focus: Committed to carbon neutrality by 2050, measuring avoided emissions of portfolio companies and aligning with Sustainable Development Goals (SDGs)[1][2][4].

Role in the Broader Tech Landscape

Via ID rides the global trend toward sustainable and accessible mobility, driven by climate change imperatives, urbanization, and evolving consumer preferences. The timing is critical as Europe accelerates its transition to low-carbon transport and circular economy models. Via ID influences the ecosystem by connecting startups with corporate partners, facilitating innovation in micromobility, electric vehicles, and connected services. Its initiatives foster collaboration and visibility for mobility startups, helping shape the future of European transport and automotive services[2][4].

Quick Take & Future Outlook

Via ID is poised to deepen its impact as sustainable mobility becomes central to European policy and consumer demand. Future trends shaping its journey include the rise of Software Defined Vehicles (SDV), electrification, shared mobility, and circular economy innovations. Via ID’s hybrid model and strong corporate backing position it well to scale startups that can lead Europe’s mobility transformation. Its continued focus on impact and ecosystem-building will likely enhance its influence, making it a key player in driving the continent’s transition to cleaner, smarter mobility[4].

In summary, Via ID leverages Mobivia’s heritage and a robust European network to invest in and accelerate startups that are redefining mobility for a sustainable future.