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§ Private Profile · New York City, NY, USA
Cash collection tech for B2B businesses.
Upflow has raised $25.8M across 4 funding rounds.
Key people at Upflow.
Upflow was founded in 2018 by Alex Louisy (Founder) and Barnaby Malet (Founder).
Upflow has raised $25.8M in total across 4 funding rounds.
Upflow is building cutting-edge technology to transform how B2B businesses get paid by their customers, and grow profitably.
B2B payment remains super painful for both suppliers and customers in 2025. Through a one-click integration with major financial software (Netsuite, Sage Intacct, Quickbooks) it provides finance and business teams with:
1. A better understanding of their cash collection performance through powerful analytics
2. An intuitive platform for all teams (finance, sales, success) to collaborate around cash collection, turning archaic spreadsheet processes into systematic, personalized cash collection processes.
3. A platform to bring modern payment methods to customers and recreate a consumer-like checkout experience with one-click payment.
Overall, Upflow drastically improves cash collection rates and turns revenues into cash in the bank faster and simpler.
The best B2B tech companies, such as Front, Lattice, ProductBoard, rely on Upflow to manage their cash collection. If you're a CFO, Controller, or Finance Ops, check out our free Discover product to run an audit of your cash collection in 5 min: https://insights.upflow.io/en/discover-upflow
Key people at Upflow.
Upflow has raised $25.8M across 4 funding rounds. Most recently, it raised $5.0M Series A Extension in April 2024.
Upflow was founded in 2018 by Alex Louisy (Founder) and Barnaby Malet (Founder).
Upflow has raised $25.8M in total across 4 funding rounds.
Upflow's investors include Nicholas Wijnberg, eFounders, Hedosophia, Y Combinator, 14W, 20VC, 2.12 Angels, 50 Partners, 8VC, 9Yards Capital, Adjacent, Anthemis Group.
Upflow is a cash collection technology platform designed specifically for B2B businesses, aiming to automate and streamline accounts receivable (AR) processes. It offers a centralized workspace where finance teams can track invoices, payments, and customer communications, replacing manual spreadsheets with automated workflows and personalized payment reminders. Upflow integrates with existing ERP and billing systems to provide real-time analytics on key metrics like Days Sales Outstanding (DSO) and aging balances, helping companies improve cash flow and reduce late payments. Recently, Upflow has expanded its offering to include a B2B payment gateway, enabling modern payment methods such as credit cards, direct debits, and autopay, thus enhancing the payment experience and accelerating cash collection[1][2][3][5][7].
For an investment firm, Upflow represents a fintech startup focused on transforming B2B financial operations by combining SaaS-based AR automation with payment processing. Its mission centers on revolutionizing cash collection and payments for B2B companies, improving financial efficiency and predictability. The company’s investment philosophy likely emphasizes scalable SaaS solutions in the fintech and payments sectors, targeting businesses that benefit from automation and digital transformation. Upflow’s impact on the startup ecosystem includes advancing B2B fintech innovation, setting new standards for AR management, and expanding the scope of financial relationship management beyond traditional CRM tools[3][4].
For a portfolio company, Upflow builds a comprehensive accounts receivable and cash collection platform serving CFOs, finance teams, and B2B businesses struggling with late payments and inefficient manual processes. It solves the problem of delayed cash flow by automating reminders, segmenting customers for tailored communication, and offering modern payment options to facilitate faster payments. The company shows strong growth momentum, evidenced by its evolving product roadmap that now includes its own payment gateway and hybrid revenue model combining SaaS and payment fees, reflecting a strategic expansion in the B2B payments space[1][3][5].
Upflow was founded as a French startup focused initially on managing outstanding invoices and accounts receivable automation. The founders, with backgrounds in finance and technology, identified the inefficiencies in traditional B2B cash collection processes, which relied heavily on manual follow-ups and spreadsheets. The idea emerged from the need to provide CFOs and finance teams with a centralized, automated platform to track invoices, send reminders, and analyze AR metrics in real time. Early traction came from finance teams at tech companies seeking to improve cash flow visibility and reduce Days Sales Outstanding, validating the product-market fit and enabling Upflow to expand its offerings to include payment processing capabilities[3][5].
Upflow rides the broader fintech trend of digitizing and automating financial operations, particularly in B2B payments and receivables management. The timing is critical as many companies face cash flow challenges and seek to optimize working capital amid economic uncertainties. Market forces such as the shift from paper checks to digital payments, demand for better financial visibility, and the rise of SaaS financial tools favor Upflow’s growth. By integrating payment processing with AR automation, Upflow influences the ecosystem by pushing the boundaries of financial relationship management, moving beyond traditional CRM to a more comprehensive financial operations platform[3][8][9].
Looking ahead, Upflow is poised to deepen its role as a B2B financial platform by expanding payment capabilities and enhancing automation features. Trends shaping its journey include increasing adoption of digital payments in B2B, growing demand for real-time financial insights, and the convergence of AR and payment workflows. Upflow’s influence may evolve to become a standard tool for CFOs and finance teams aiming to optimize cash flow and customer payment experiences. Its hybrid revenue model combining SaaS and payment fees positions it well for sustainable growth and diversification. The company’s ongoing innovation in cash collection and payments ties back to its core mission of revolutionizing B2B financial operations and enabling businesses to unlock cash faster and more efficiently[3][7].
