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§ Private Profile · Auckland, New Zealand
Tracksuit is a technology company.
Tracksuit provides a software-as-a-service platform that offers continuous brand tracking, enabling marketers to measure, understand, and communicate their brand’s health. The platform transforms traditionally expensive, labor-intensive brand research into an accessible, always-on solution. It delivers clear, actionable dashboards of long-term brand metrics, integrating seamlessly with existing performance data to give a holistic view of brand impact and growth.
The company originated in New Zealand, co-founded by Matt Herbert, Connor Archbold, and James Hurman. Their insight stemmed from the observation that traditional brand tracking was prohibitively expensive and often delivered in cumbersome formats, rendering it out of reach for many brand marketers. The founders, leveraging their backgrounds in branding and innovation, sought to democratize access to essential brand intelligence.
Tracksuit serves a broad spectrum of brand marketers, from emerging direct-to-consumer businesses to established global brands seeking deeper insights into consumer perception. The company’s long-term vision is to establish its platform as the common language for measuring, understanding, and communicating the value of brand building. They aim for Tracksuit data to be a boardroom staple, influencing strategic growth conversations for leading consumer brands globally.
Tracksuit has raised $49.0M across 4 funding rounds.
Tracksuit has raised $49.0M in total across 4 funding rounds.
Tracksuit has raised $49.0M across 4 funding rounds. Most recently, it raised $25.0M Series B in June 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jun 1, 2025 | $25M Series B | SAM Shapiro, VMG Partners | AirAngels, Blackbird Ventures Australia, Cowboy Ventures, Footwork, Prosperity7 Ventures, Anthony LEE, Altos Ventures, Icehouse Ventures | Announced |
| Feb 1, 2024 | $14M Series A | Footwork, Anthony LEE, Altos Venture, Michael Smith | AirAngels, Banana Capital, Blackbird Ventures Australia, Cowboy Ventures, Greylock, Long Journey Ventures, Makers Fund, Otherwise Fund, Pareto Holdings, Prosperity7 Ventures, Roosh Ventures, TQ Ventures, Winklevoss Capital, Y Combinator, Arash Ferdowsi, Manuel Bronstein, Mattia Astori, Bree Johnson, Lenny Rachitsky, TIM Brown, Ascential, Icehouse Ventures, Shasta Ventures | Announced |
| Feb 21, 2023 | $5M Venture Round | Phoebe Harrop Meadows | Mark Ritson, Ascential, Icehouse Ventures, Shasta Ventures | Announced |
| Feb 1, 2023 | $5M Seed | Blackbird Ventures | AirAngels, Blackbird Ventures Australia, Footwork, Ascential, Icehouse Ventures, Mark Ritson, Shasta Ventures | Announced |
Tracksuit has raised $49.0M in total across 4 funding rounds.
Tracksuit's investors include Sam Shapiro, AirAngels, Blackbird Ventures Australia, Cowboy Ventures, Footwork, Prosperity7 Ventures, Anthony Lee, Altos Ventures, Icehouse Ventures, Michael Smith, Banana Capital, Greylock.
Tracksuit is a fast-growing SaaS company that provides affordable, always‑on brand‑tracking and brand‑health analytics for modern consumer and B2B marketers, combining automated survey collection, a clean dashboard and benchmarking to replace slow, expensive traditional research approaches[4][1]. Tracksuit was founded in 2021 in Auckland and has rapidly expanded internationally, serving hundreds of brands and reporting strong ARR growth and high revenue growth recognized by industry lists and fundraising activity[1][3][6].
High‑Level Overview
Origin Story
Core Differentiators
Role in the Broader Tech Landscape
Quick Take & Future Outlook
Quick take: Tracksuit has turned a historically slow, expensive practice into a product‑first, subscription service that scales across markets — its combination of price, UX and content‑driven positioning explains rapid growth and sets it up to be a leading supplier of brand health signals for the next wave of consumer and D2C brands[4][2][3].
(If you want, I can produce a one‑page investor‑style memo, a competitor matrix vs Qualtrics/other vendors, or a short product feature map comparing Tracksuit’s capabilities to legacy research offerings.)