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§ Private Profile · Amsterdam, Netherlands
TheyDo is a technology company.
TheyDo develops an AI Journey Management Platform designed to centralize and unify customer insights across enterprises. This platform transforms experience intelligence into a conversational tool, allowing teams to gain shared context and facilitate better decision-making. Its core capabilities span journey discovery, solution alignment, and impact tracking, enabling organizations to move efficiently from disparate data to actionable priorities.
The company was founded in 2019 by Jochem Van Der Veer, Charles Beaumont, and Martin Palamarz. Their initial insight stemmed from the critical need to evolve beyond static customer journey documentation, aspiring to create a dynamic, live platform that could adapt to ongoing business needs and customer interactions. This vision aimed to address the limitations of traditional, inflexible mapping methods.
TheyDo serves large enterprises seeking to manage customer complexity and achieve measurable outcomes from their customer experience initiatives. The platform enables organizations to transcend internal silos, ensuring that customer insights are integrated into everyday conversations and business processes. Its overarching vision is to empower teams to streamline efforts, enhance alignment, and consistently convert insights into tangible actions, thereby fostering superior customer experiences.
TheyDo has raised $49.4M across 4 funding rounds.
Key people at TheyDo.
TheyDo has raised $49.4M in total across 4 funding rounds.
TheyDo is a Series B-stage technology company founded in 2018 (launched as a product in 2019) in Amsterdam, Netherlands, that builds an AI-powered journey management platform for unifying customer insights and aligning teams around customer journeys.[1][2][3][4] It serves enterprise experience-led companies, such as Johnson & Johnson, helping them integrate structured and unstructured data from feedback, support, research, and VoC tools to manage service design, customer experiences, and business transformation across silos and geographies.[1][2][4] The platform solves the problem of siloed insights by providing a single source of truth for journey discovery, solution alignment, impact tracking, and decision-making, with AI automating data structuring and boosting productivity—claiming 4,000+ hours saved annually on journey mapping, 36% efficiency gains, 5x faster time to value, and 90% shorter insight-to-decision time.[4] TheyDo has raised $49M total, including a $33.85M round about a year ago, and was named a Leader in the Forrester Wave™ for enterprise ROI in journey management.[1][4]
TheyDo emerged from the frustrations of its three co-founders—Jochem van der Veer (CEO, former Service Designer at de.foundation and VDV design), Charles Beaumont (CTO, former Engineering Lead at de.foundation), and Martin Palamarz (former Strategy and Founding Partner at de.foundation)—who initially ran a service design consultancy.[2][3] While working on client projects, they repeatedly started customer journeys from scratch when switching teams, struggling with alignment, which inspired them to build an internal software tool for workflow management.[3] This solution gained external interest from customers wanting to use it themselves, leading to TheyDo's formal launch in 2019 as a user-friendly platform for customer journey management—just ahead of the remote work boom.[1][2][3] Early traction came from its focus on data integration and accessibility, evolving from consultancy roots into a dedicated SaaS company now expanding engineering and entering new markets in Europe and the US.[2]
TheyDo rides the experience intelligence and AI-for-CX wave, capitalizing on hybrid/remote work trends that demand seamless data flows across distributed teams and the explosion of customer data from VoC tools.[2][4] Timing is ideal post-2020 remote boom, as enterprises face siloed insights amid rising CX expectations—market forces like AI automation and journey-centric strategies favor platforms that scale service design beyond dashboards.[1][3][4] It influences the ecosystem by pioneering "Journey Management" as a framework that cuts through silos, enabling measurable outcomes for leaders like Johnson & Johnson, and setting a standard for competitors in product management (e.g., Aha!, Productboard) by emphasizing enterprise unification over isolated roadmapping.[1][2][4]
TheyDo is poised for accelerated growth, leveraging its Series B momentum, Forrester leadership, and AI enhancements to capture more enterprise market share in CX and journey tools, potentially expanding via deeper US penetration and new integrations.[1][2][4] Trends like generative AI for insights and zero-party data will amplify its edge, while economic pressures on ROI will favor its quantifiable impacts over hype-driven alternatives. Its influence may evolve from niche innovator to category leader, redefining how "experience-led companies" operationalize customer journeys at scale—unifying what was once fragmented, just as its founders once dreamed from consultancy frustrations.
TheyDo has raised $49.4M across 4 funding rounds. Most recently, it raised $34.0M Series A in March 2024.
TheyDo has raised $49.4M in total across 4 funding rounds.
TheyDo's investors include Blossom Capital, 20VC, Eunoia Capital Partners, IVP, Salesforce Ventures, Robbert Flipsen, Steven Van Belleghem, 20Sales, Arches Capital, HighSage Ventures, InnovationQuarter, Addition.
Key people at TheyDo.
