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§ Private Profile · 84 Orchard St, New York, NY 10002, USA
SuperRare is a technology company.
SuperRare operates as a premier online gallery and auction house dedicated to digital art, leveraging non-fungible token (NFT) technology. The platform enables artists to tokenize their unique digital creations, which collectors can then discover, acquire, and exhibit as verifiable, singular assets. SuperRare thus establishes a robust and transparent ecosystem for the ownership and trade of original digital artwork within a secure blockchain environment.
The company was founded in 2018 by John Crain, Charles Crain, and Jonathan Perkins. Their collective insight recognized the burgeoning potential of digital art and the need for a dedicated, trusted venue where such works could be authenticated and valued akin to traditional art. The founders aimed to bridge the gap between digital creativity and established art market principles through cryptographic scarcity.
SuperRare primarily serves digital artists seeking to monetize their work and collectors interested in acquiring unique pieces of digital culture. The platform envisions elevating digital art into a recognized and integral part of cultural history, fostering a legitimate and thriving market for a new generation of artistic expression. It aims to remain a trusted destination for both creators and connoisseurs in the evolving digital art landscape.
SuperRare has raised $9.0M across 1 funding round.
SuperRare has raised $9.0M in total across 1 funding round.
SuperRare has raised $9.0M in total across 1 funding round.
SuperRare's investors include 1confirmation, Velvet Sea Ventures, 01 Advisors, ACME Capital, Adjacent, Afore Capital, Alumni Ventures, Audrey Capital, Backend Capital, Basecamp Fund, Baseline Ventures, Cherubic Ventures.
SuperRare has raised $9.0M across 1 funding round. Most recently, it raised $9.0M Series A in March 2021.
SuperRare is a curated NFT marketplace on the Ethereum blockchain that enables artists to mint, sell, and auction unique digital artworks as single-edition NFTs, serving collectors, creators, and the digital art community.[1][2][3] It solves the problem of authenticating and trading digital art in an open, transparent global market by tokenizing original pieces, preventing duplication, and fostering scarcity through a selective curation process.[1][2][4] The platform has raised $9 million in funding, maintains a circulating market cap around $26 million for its RARE governance token (as of late 2025 data), and reports recent 24-hour trading volume exceeding $6.8 million, indicating sustained activity in the NFT space despite market fluctuations.[4][5]
SuperRare was founded in late 2017 by John Crain, Charles Crain, and Johnathan Perkins—a small team of art enthusiasts who prototyped the idea over six months in a Brooklyn coffee shop.[2][3] Driven by the vision of using NFTs to certify digital art authenticity, they launched the platform on April 4, 2018, initially as a centralized marketplace based in Newark, Delaware (with later operations noted in San Diego, California).[1][2][4] Early traction came from its exclusive model: artists submitted original works for review by SuperRare Labs, ensuring only unique, unminted pieces were listed, which built a reputation for high-quality, "up-market" digital art like illustrations, 3D works, videos, and GIFs.[2] A pivotal shift occurred around 2021 with the introduction of the RARE token and a move toward decentralization via SuperRare DAO, allowing token holders to govern artist selection and platform decisions.[2][5]
SuperRare rides the Web3 trend of tokenizing digital ownership, particularly in the NFT art boom that peaked in 2021 but persists amid blockchain maturation and multichain adoption.[1][2][5] Its 2018 timing capitalized on Ethereum's early NFT primitives, predating mass-market platforms and establishing it as a pioneer for "blue-chip" digital collectibles amid rising demand for verifiable scarcity in a copy-paste digital world.[2][3] Market forces like Ethereum's dominance in NFTs, DAO governance shifts, and integrations with hardware displays favor its growth, while it influences the ecosystem by setting standards for curation and royalties, inspiring competitors like Foundation and elevating digital art's cultural status.[1][4]
SuperRare's DAO-driven evolution positions it to thrive in a maturing NFT market, potentially expanding to multichain support or AI-enhanced curation as blockchain scalability improves.[3][5] Trends like fractional NFT ownership, institutional adoption of digital assets, and Web3 social features could boost its trading volume beyond recent $6.8 million daily highs, especially if RARE token utility expands.[5] Its influence may grow by licensing models for physical-digital hybrids, solidifying its role as the premier destination for authenticated digital art—echoing its founding dream of a transparent global market.[2][4]