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§ Private Profile · Victoria, Canada
Supercast is a technology company.
Supercast is a podcast subscription platform enabling creators to monetize their audio content. It provides tools for podcasters to offer premium subscriptions, manage subscribers, and distribute exclusive content, supporting both independent creators and larger content networks in building sustainable revenue streams directly from their audience.
The company was founded by Andrew Wilkinson, Jason Sew Hoy, and Aidan Hornsby. They developed Supercast by spinning out their existing podcast subscription technology into a dedicated venture. This move leveraged their prior experience, including Wilkinson's background as founder of MetaLab and Tiny, to address the growing demand for effective podcast monetization solutions.
Supercast primarily serves podcasters seeking to directly monetize their listener base. The platform empowers these creators to cultivate loyal communities and generate recurring income through premium offerings. Its vision is to foster an ecosystem where audio creators thrive financially by connecting directly with their most engaged listeners, ensuring the long-term viability of their content.
Supercast has raised $2.0M across 1 funding round.
Supercast has raised $2.0M in total across 1 funding round.
Supercast has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in February 2020.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 1, 2020 | $2M Seed | — | Expedite Ventures, Pioneer Fund, Christian Reber, DES Traynor, Steli Efti, Form Capital, Table Management, Tiny Capital | Announced |
Supercast is a podcast subscription platform that enables podcasters to generate recurring revenue from their audiences through premium, ad-free content feeds. Founded in 2019, it serves independent podcasters, content networks, and publishers by solving the problem of monetizing loyal "true fans" without relying on ads, which have become unreliable.[1][4] The platform powers millions in annual revenue—its top 10 creators gross over $26 million yearly—and has onboarded thousands of podcasters, with many small and mid-sized shows achieving reliable income streams.[1][4]
Supercast emphasizes ease of use, allowing creators to craft exclusive feeds, offer subscriptions on their terms, maximize reach, and deepen listener engagement. Testimonials from high-profile users like Huberman Lab highlight its seamless delivery of private content and revenue scaling, positioning it as a superior alternative to platforms like Patreon.[4]
Supercast emerged in early 2019 when podcaster Sam Harris approached Andrew Wilkinson of Tiny to build a custom subscription platform for his "Making Sense" podcast, avoiding ads. Wilkinson assembled a team that delivered the tech, resulting in massive success: Harris generated five-to-six-figure monthly revenue, resembling a software business.[1]
Intrigued, the team tested with health podcasters Peter Attia and Rhonda Patrick, who also saw phenomenal results. This validated the model, leading co-founders Andrew Wilkinson, Jason Sew Hoy (CEO), and Aidan Hornsby to spin it out as Supercast with a mission to help all podcasters tap their audience's "goldmine" of superfans.[1] The company raised a $2M seed round post-beta to build a remote team, including naming Sew Hoy CEO, and has since grown to power subscriptions for top earners.[1][2]
Supercast rides the creator economy boom and podcasting's shift from ad-dependent models to direct subscriptions, fueled by listener fatigue with ads and podcasters' desire for stable revenue amid declining ad markets (e.g., one user noted "a third less ad revenue this year").[4] Timing aligns with podcasting's explosion—millions of shows globally—and rising "true fan" willingness to pay for deeper access, turning audiences into SaaS-like businesses.[1]
It influences the ecosystem by empowering independents and networks (e.g., Scicomm Media, The Bible Recap) to retain control, reduce platform fees, and innovate perks, accelerating the move beyond Patreon. In a market favoring vertical SaaS for niche creators, Supercast exemplifies how targeted tools capture goldmines in fragmented media.[1][4]
Supercast is primed for expansion as podcasting matures into a $2B+ subscription opportunity, with AI-driven personalization and global reach boosting adoption. Expect deeper integrations (e.g., video podcasts, live events) and enterprise plays for networks, potentially tripling top-earner revenue amid ad volatility.[1][4]
Trends like Web3 fan tokens and multi-platform creator stacks will shape it, evolving Supercast from podcast specialist to broader audio monetization leader—much like how it transformed Sam Harris's model into a replicable powerhouse for thousands.[1]
Supercast has raised $2.0M in total across 1 funding round.
Supercast's investors include Expedite Ventures, Pioneer Fund, Christian Reber, Des Traynor, Steli Efti, Form Capital, Table Management, Tiny Capital.