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SMASHSEND offers an email marketing platform specifically engineered for B2B SaaS companies. The core product focuses on driving measurable revenue through intelligent automation, rather than just sending general communications. It provides specialized tools for managing customer lifecycles, including automated sequences for onboarding, product updates, transactional receipts, and critical renewal reminders, leveraging AI to enhance these capabilities.
The company was founded by Jorge Ferreiro, who identified a significant gap in the market for an email solution tailored to the distinct needs of growing B2B SaaS businesses. His insight stemmed from the observation that generic email platforms often fell short in addressing the complex revenue generation and customer retention challenges faced by companies typically generating $1M to $30M in annual recurring revenue.
SMASHSEND serves a diverse clientele within the B2B SaaS ecosystem, including revenue teams and founders who prioritize customer monetization and retention. The company's vision is to empower these businesses to efficiently onboard, engage, and retain every customer throughout their lifecycle, establishing itself as a more effective and powerful alternative to conventional email marketing solutions.
SMASHSEND has raised $150K across 1 funding round.
SMASHSEND has raised $150K in total across 1 funding round.
SMASHSEND is an AI-powered email marketing and automation platform that helps B2B SaaS companies, particularly those with $1M–$30M ARR, turn emails into revenue through onboarding, retention, upsell, and churn recovery campaigns.[3][1] It serves growth-stage SaaS businesses by solving complex email deliverability, personalization, and automation challenges with a no-code, Notion-inspired editor, AI-assisted content, smart segmentation, and integrations via webhooks and APIs—enabling lean teams to drive conversions without coding or enterprise resources.[1][2][3] Formerly ZooTools, it has gained traction with over 7,000 users and 3,000+ businesses trusting it, evidenced by features like 40% open rate boosts from AI subject lines and real-time analytics.[3][8][1]
Growth momentum includes a rapid evolution from a side project to a revenue-generating company, cost optimizations like a 95% database bill reduction via Neon migration, and expansions into CRM tools for behavioral segmentation and revenue recovery sequences.[2][8][3]
Founded in 2022 by Jorge Ferreiro, SMASHSEND started as a side project that "blinked" into a full company after moving to San Francisco, evolving from ZooTools—a lead generation tool for emails, referrals, and waitlists.[1][6][8] Ferreiro, wearing "7 hats a day" as a solo founder initially (team size: 1), built it for underdog business owners frustrated with traditional marketing tools, emphasizing transparency and taste over faceless B2B norms.[8][1] Early traction came from real revenue and user growth to 7,000+, with pivotal moments like helping a $2M-funded customer onboard thousands of signups via automated sequences, and a seamless 3-hour migration to Neon's serverless Postgres that slashed costs from $1,500 to $70 monthly.[5][2][8]
This backstory humanizes SMASHSEND as a "media company disguised as software," born from Ferreiro's hustle to simplify email campaigns for hustlers answering customer emails over lunch.[8]
SMASHSEND rides the AI-agentic marketing wave in B2B SaaS, where email remains a top revenue channel amid rising CAC and churn pressures, timed perfectly for 2025's serverless/no-code boom enabling lean teams to compete.[3][2][4] Market forces like deliverability regulations (SPF/DKIM/DMARC) and AI personalization demands favor its auto-compliance and dynamic fields, while integrations with tools like Slack/Teams via agents (e.g., Runbear) embed it in collaborative workflows.[4][3][7] It influences the ecosystem by empowering $1M–$30M ARR companies to monetize "key moments" (e.g., failed payments, trials), reducing reliance on bloated enterprise platforms and fostering a tastemaker community of growth hackers.[3][8][5]
SMASHSEND is poised to scale as B2B SaaS prioritizes autonomous revenue engines, with trends like AI orchestration, deeper CRM embeddings, and multimodal campaigns (e.g., referrals/waitlists revival) amplifying its edge.[6][3][4] Expect expansions in agent integrations for real-time team insights and global deliverability as user base hits 10K+, potentially attracting funding from f.inc backers amid proven cost efficiencies.[1][2] Its founder-led, underdog ethos could evolve it into a category leader, turning emails into the ultimate flywheel for SaaS retention and monetization—proving that tasteful tools win in a commoditized market.[8]
SMASHSEND has raised $150K across 1 funding round. Most recently, it raised $150K Seed in June 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jun 1, 2023 | $150K Seed | — | Active Capital, Andreessen Horowitz, Chapter ONE Ventures, Cortical Ventures, Gamegroove Capital, Geek Ventures, Goat Capital, Hustle Fund, Incisive Ventures, Madrona Venture Group, Preston Werner Ventures, Presto Ventures, Spring Capital, Sunset Ventures, Artur Sychov, Brian Corrigan, Gautam Shah, Jeff Morris, Kaarel Kotkas, Kevin Hart, Matt Gibstein, Peter Vesterbacka, Riccardo Zacconi, Sebastian Knutsson, Sebastien Borget, Siqi Chen | Announced |
SMASHSEND has raised $150K in total across 1 funding round.
SMASHSEND's investors include Active Capital, Andreessen Horowitz, Chapter One Ventures, Cortical Ventures, GAMEGROOVE Capital, Geek Ventures, Goat Capital, Hustle Fund, Incisive Ventures, Madrona Ventures, Preston-Werner Ventures, Presto Ventures.
