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Siftery developed a platform offering businesses transparency into software usage and expenditure. It built a unique database by tracking actual application deployment and utilization across corporate networks. This enabled organizations to identify underutilized licenses and shadow IT, optimizing software spend via insights into active tool usage for better procurement.
Founded in 2015 by CEO Vamshi Mokshagundam and CTO Ayan Barua, Siftery stemmed from their insight into widespread corporate software spending inefficiencies. They recognized real-world usage data could empower businesses. Their vision was a service clarifying complex software ecosystems, enabling strategic decision-making and cost optimization.
Siftery served businesses streamlining software portfolios and enhancing operational efficiency. Its product appealed to companies understanding consumption patterns and making data-backed technology investments. The company's vision centered on transforming software discovery and management through comprehensive usage transparency, aiming to eliminate wasteful software expenditures for enterprises.
Siftery has raised $4.0M across 1 funding round.
Siftery has raised $4.0M in total across 1 funding round.
Siftery was a technology company that built a database of business software usage by providing a service to enterprises, tracking what software is actually deployed and used across their networks rather than relying on user reviews.[1] It served businesses seeking to identify inefficient or underutilized software spend, solving the problem of "software sprawl" where companies license tools that go unused, with around 1,500 customers mostly on a free tier at the time of its acquisition.[1] In December 2018, Siftery was acquired by G2 Crowd (now G2), a software marketplace valued at $500 million post-funding, marking G2's first acquisition to enhance its dataset with real usage data; all 20 employees, including co-founders, joined G2, and the product was kept separate initially for gradual integration.[1]
Siftery was founded a couple of years before its 2018 acquisition by co-founders CEO Vamshi Mokshagundam and CTO Ayan Barua, who led a team of 20.[1] The company raised a $4.1 million seed round from prominent investors including Founders Fund, Felicis, and Venrock, focusing on building a proprietary database of active business software usage.[1] Early traction came from offering a free service to businesses for software discovery, but it remained pre-commercialization scale until G2 Crowd acquired it to accelerate its vision of reducing wasted software spend globally.[1]
Siftery rode the trend of SaaS proliferation and rising enterprise software spend, where businesses faced exploding costs from underused tools amid a boom in business software options.[1] Its timing aligned with marketplaces like G2 Crowd seeking data depth beyond reviews, as actual usage insights became critical for vendor comparisons and procurement efficiency.[1] By folding into G2, Siftery influenced the ecosystem by enriching platforms with empirical data, helping enterprises cut waste and aiding software vendors in validating demand—market forces like post-2018 SaaS consolidation favored such integrations for scale.[1]
Post-2018 acquisition, Siftery's technology has likely been fully integrated into G2, amplifying its reach to millions and powering advanced features like usage analytics in G2's paid tiers.[1] Trends like AI-driven procurement and zero-waste IT will shape its legacy, evolving G2's influence in a maturing SaaS review market. As enterprises prioritize data-backed decisions, Siftery's core insight—real usage over hype—positions it as a foundational enhancer for software intelligence, tying back to its mission of eliminating inefficient spend at global scale.[1]
Siftery has raised $4.0M across 1 funding round. Most recently, it raised $4.0M Seed in February 2016.
Siftery has raised $4.0M in total across 1 funding round.
Siftery's investors include 305 Ventures, Kevin Hartz, A* Capital (A Star Capital), Accel, Accelerator Ventures, ACME Capital, Activate Venture Partners, Alpaca VC, Altair Capital Management, American Express Ventures, Andreessen Horowitz, AngelPad.
