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§ Private Profile · 3031 Tisch Way 110 Plaza West, San Jose, California, 95128, United States
Sequel.io is a technology company.
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Sequel.io has raised $13.7M across 3 funding rounds.
Sequel.io has raised $13.7M in total across 3 funding rounds.
Sequel.io has raised $13.7M in total across 3 funding rounds.
Sequel.io's investors include Benchmark, Craft Ventures, Elephant Partners, Episode 1 Ventures, Founders Fund, Javelin Venture Partners, Long Journey Ventures, Mayfield, Ravelin Capital, Signia Venture Partners, Streamlined Ventures, Talis Capital.
Sequel.io is a San Jose-based technology company founded in 2019 that builds a modern webinar and live event platform embedded directly on users' websites, targeting B2B marketers and product leaders.[1][2][3] It solves the problem of fragmented event hosting by providing an all-in-one solution for seamless webinars, audience engagement, lead capture, and revenue conversion without coding or external platforms, while integrating website tracking for deep insights into user behavior across pages, videos, and campaigns.[1][2][5] Key features include embeddable sessions, instant Media Hub replays, AI-powered content repurposing (e.g., blogs, social posts, clips), and CRM integrations like HubSpot, with pricing starting at $550/month for Growth plans supporting unlimited sessions.[2][4][5] The platform drives growth momentum through proven results, such as Salesloft's 77% pipeline increase, 3x demo bookings for some users, and scalability to 2 million concurrent viewers via APIs.[5][6]
Sequel.io emerged in 2019 amid the rise of remote marketing tools, founded by CEO and Co-Founder Oana Manolache, who as a marketing leader aimed to empower data-driven marketers with video experiences hosted on their own branded websites for better insights and revenue growth.[1][3] The idea stemmed from addressing core pain points for marketing leaders: creating memorable video experiences, gaining unique audience insights, and fueling pipeline—all within owned digital spaces rather than disjointed platforms.[3] Early traction built on delivering value to high-growth startups and Fortune 500s, evolving with launches like the Media Hub for AI-speed content repurposing and a refreshed brand emphasizing content-led growth, as highlighted by Manolache's vision to elevate marketers at the executive table.[1][3] Pivotal moments include integrations proving real-time value, like boosting product adoption 500% for one customer and enabling 32 monthly webinars for another.[5]
Sequel.io rides the content-led growth and AI automation wave in B2B marketing, where remote events and video have surged post-pandemic, amplified by tools maximizing limited resources for evergreen content and SEO.[1][3][5] Timing aligns with marketers' shift to owned channels for data privacy, intent signals, and revenue attribution amid cookie deprecation and rising ad costs, positioning Sequel as a hub for website-centric experiences that boost organic traffic and conversions.[2][3][5] Market forces like AI proliferation (e.g., for simulive and repurposing) and demand for integrated martech stacks favor it, influencing the ecosystem by enabling faster scaling—e.g., 2x event volume in a year for users—and setting standards for embeddable, insight-rich video that bridges marketing, sales, and product teams.[1][5][6]
Sequel.io is poised to expand as AI video tools and headless martech dominate, potentially dominating embeddable webinars by deepening API ecosystems and enterprise integrations for massive-scale events.[2][6] Trends like hyper-personalized content via AI and zero-party data will shape its path, evolving influence from webinar hoster to full content revenue platform amid growing B2B video demand. Watch for global data center growth and partnerships amplifying its edge in converting website traffic to pipeline, solidifying its role in data-driven marketing revolutions started in 2019.[1][5]
Sequel.io has raised $13.7M across 3 funding rounds. Most recently, it raised $8.0M Series A in August 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Aug 1, 2022 | $8M Series A | — | Benchmark, Craft Ventures, Elephant Partners, Episode 1 Ventures, Founders Fund, Javelin Venture Partners, Long Journey Ventures, Mayfield, Ravelin Capital, Signia Venture Partners, Streamlined Ventures, Talis Capital, Tiger Global Management, TQ Ventures, Aleksander Leonard Larsen, Cato Sælid, Eugene WEI, Kevin LIN, Samvit Ramadurgam, Susan Kimberlin, XEN Lategan | Announced |
| Apr 23, 2021 | $2.7M Venture Round | Adam B. Struck | Bharat Krish, Michael Montero, Comcast, Great Oaks Venture Capital, Social Leverage, V1.VC | Announced |
| Apr 1, 2021 | $3M Seed | — | Energy Impact Partners, Eniac Ventures, Freestyle Capital, Hanaco Ventures, Incite Ventures, Lowercarbon Capital, Mayfield, Struck Capital, Techstars, Upside Partnership, Anna Patterson, Bradley Horowitz, Christian Bach, Claire Diaz Ortiz, Eros Resmini, TOM Steyer | Announced |