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Schibsted is a Nordic media company, delivering independent journalism and digital content across Norway, Sweden, and Finland. It operates a portfolio of prominent news brands and online publications. The company integrates technology, including artificial intelligence, to optimize content creation, distribution, and audience engagement across its platforms.
Founded in 1839, Schibsted began as Chr. Schibsteds Forlag, a Norwegian publishing house by Christian Michael Schibsted. This early venture led to founding newspapers such as Aftenposten and acquiring Verdens Gang. The organization transitioned into a corporate entity, listing on the Oslo Stock Exchange under Tinius Nagell-Erichsen's guidance.
Schibsted serves millions daily across the Nordic region, providing essential news, analysis, and entertainment. Its mission is to strengthen democracy through impartial, reliable journalism. The company evolves its media offerings and technological strategies to meet changing consumer demands, maintaining its role as a vital information provider in the digital age.
Key people at Schibsted.
Schibsted was founded in 1842 by Christian Schibsted (Founder).
Key people at Schibsted.
Schibsted was founded in 1842 by Christian Schibsted (Founder).
Schibsted has 2 tracked investments across 2 companies. The latest tracked deal is $2.0M Seed in Rive in August 2018.
| Date | Company | Round | Lead Investor(s) | Co-Investor(s) |
|---|---|---|---|---|
| Aug 1, 2018 | Rive | $2.0M Seed | Schibsted, Speedinvest | 1984 Ventures, Bolt, Forerunner Ventures, Icebreaker.vc |
| Jul 2, 2015 | Younited | $34.4M Other Equity | — | Pierre Kosciusko Morizet, Ag2r LA Mondiale, CR DIT Mutuel ARK A, Eurazeo, Kima Ventures, Weber Investissements |
Schibsted is a Norwegian media group and digital marketplace company that builds and operates leading news brands and online classified platforms primarily in the Nordic region and parts of Europe. It serves millions of users daily by providing trusted journalism through newspapers like *Aftenposten* and *VG*, as well as digital marketplaces such as *leboncoin* in France. Schibsted solves the problem of delivering quality news and efficient online marketplaces by leveraging digital innovation to meet evolving consumer needs, showing strong growth momentum through digital transformation and international expansion[1][2][7][8].
Founded in 1839 by Christian Michael Schibsted, a printer and typographer, the company started as a publishing house in Christiania (now Oslo), Norway. Christian Schibsted launched the newspaper *Aftenposten* in 1860, which grew to become Norway’s leading newspaper. The company remained family-owned until the early 1990s when it transitioned to a publicly traded corporation under the leadership of Tinius Nagell-Erichsen, a descendant of the founder. Over time, Schibsted evolved from a traditional newspaper publisher into a diversified media and digital marketplace group, expanding into online classifieds and international markets, notably acquiring France’s *leboncoin* in 2010[1][3][4][8].
Schibsted rides the trend of digital transformation in media and online marketplaces, capitalizing on the shift from print to digital consumption and e-commerce. The timing is favorable due to increasing internet penetration, mobile usage, and demand for trustworthy news and efficient online classifieds. Market forces such as consumer preference for digital convenience and advertisers’ shift to online channels work in Schibsted’s favor. The company influences the broader ecosystem by setting standards for digital journalism quality and marketplace innovation in the Nordic region and beyond[2][6][8].
Schibsted is poised to continue its growth by deepening digital innovation, expanding its marketplace footprint internationally, and enhancing user engagement through AI and data analytics. Trends like AI-driven content personalization, mobile-first consumption, and sustainability in media will shape its journey. Its influence is likely to grow as it balances quality journalism with scalable digital business models, maintaining trust while adapting to new technologies and markets[6][8].
In sum, Schibsted’s rich heritage as a trusted media company combined with its forward-looking digital marketplace strategy positions it uniquely at the intersection of media and technology, continuing to shape the Nordic and European digital landscape.
