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§ Private Profile · Bogotá, Colombia
On-demand delivery and financial services for Latin America.
Rappi is a mega high growth, Series B, consumer tech StartUp looking to be the everything store of Latin America. We are a marketplace that connects users who want to purchase prepared foods, groceries, clothes, and more with contractors who fulfil them. Think of Rappi as a Doordarsh meets Delivery meets Instacart. We are venture backed by top VCs in the world including Sequoia, DST, Andreessen Horrowitz and YCombinator. Management consultant skills are highly valued and one of the founders and three of the company's top leaders are former top tier management consultants. We are across Argentina, Brasil, Mexico, Colombia and are aggressively growing in these markets and all throughout LatAm.
Rappi has raised $3.5B across 11 funding rounds.
Key people at Rappi.
Rappi was founded in 2015 by Sebastian Mejia (Founder) and Felipe Villamarin (Founder) and Simon Borrero (Founder/CEO).
Rappi has raised $3.5B in total across 11 funding rounds.
Rappi was founded in 2015 by Sebastian Mejia (Founder) and Felipe Villamarin (Founder) and Simon Borrero (Founder/CEO).
Rappi has raised $3.5B in total across 11 funding rounds.
Rappi's investors include Joseph Mauro, Maria Catalina Laurens, T. Rowe Price Associates, 20VC, 305 Ventures, 9Yards Capital, Acrew Capital, Adjacent, Amino Capital, Arrive, Bora&Sons, Buckley Ventures.
Key people at Rappi.
Rappi has raised $3.5B across 11 funding rounds. Most recently, it raised $100.0M Debt in August 2025.
Rappi is a leading Latin American super app that started as an on-demand food delivery platform and has since evolved into a comprehensive digital marketplace offering delivery from restaurants, grocery stores, pharmacies, and more, alongside financial services such as digital banking and credit lines. It serves urban consumers across nine countries, providing convenience by consolidating multiple services into a single app, effectively becoming the "everything store" for the region. Rappi’s mission is to drive economic development in Latin American cities by accelerating e-commerce adoption, fostering entrepreneurship, and creating flexible income opportunities. Its growth momentum is marked by rapid geographic expansion, a valuation exceeding $5 billion, and a dominant market share in Colombia and other key markets[1][2][3][4].
Founded in 2015 in Bogotá, Colombia, by three entrepreneurs—Simón Borrero, Felipe Villamarín, and Sebastián Mejía—Rappi emerged from their prior experience developing Grability, a grocery shopping app. The idea was to create a platform bridging shopping and delivery to meet the growing demand for convenience in Latin America’s urban centers. Early traction was boosted by acceptance into Y Combinator’s Winter 2016 batch, making Rappi the first Latin American company in the program, which helped secure critical funding and mentorship. Subsequent investments, including a $1 billion infusion from SoftBank in 2019, fueled its expansion across Latin America and diversification into fintech services[5][6][7].
Rappi rides the global trend of super apps that integrate multiple services into a single platform, tailored to Latin America’s unique market conditions—such as fragmented retail, growing smartphone penetration, and increasing digital payment adoption. The timing is crucial as Latin America’s urban consumers demand convenience and seamless digital experiences, while traditional retail and financial sectors remain underdeveloped. Rappi’s expansion accelerates e-commerce adoption, disrupts legacy delivery and banking models, and stimulates entrepreneurship by enabling small businesses to reach broader markets. Its influence extends to creating thousands of tech jobs and spawning numerous startups founded by former employees, thus shaping the regional startup ecosystem[1][4][6].
Looking ahead, Rappi is poised to deepen its fintech offerings and expand its super app capabilities, potentially preparing for an IPO to fuel further growth. Trends such as increased digital financial inclusion, urbanization, and demand for on-demand services will continue to shape its trajectory. As competition intensifies from players like Mercado Libre and Uber Eats, Rappi’s ability to innovate in service breadth and user experience will be critical. Its role as a catalyst for economic development and digital transformation in Latin America suggests its influence will grow, potentially setting a model for super apps in emerging markets globally[3][6][7].
