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§ Private Profile · Atlanta, GA, USA
Properly is a technology company.
Properly provides a comprehensive operations platform designed for vacation rental hosts and property managers. The company builds a cloud-based field service solution that enables users to efficiently manage and streamline housekeeping, cleaning, and maintenance tasks. Its tools facilitate the implementation of consistent brand standards across properties and provide clear instructions for service teams, ensuring quality control for short-term rental operations.
The company was founded in 2014 by Alex Nigg, who identified a common challenge faced by short-term rental hosts: the consistent execution of property turnovers and maintenance. Nigg's insight led to the creation of a system that simplifies the complex logistics of managing multiple rental units, addressing the need for reliable and high-quality service delivery.
Properly serves a diverse customer base, including individual homeshare owners, professional vacation rental hosts, and large property management companies. The company's long-term vision is to empower the hospitality sector, particularly within short-term rentals, by ensuring every guest experience meets predefined standards through efficient and well-managed property operations.
Properly has raised $96.0M across 5 funding rounds.
Properly has raised $96.0M in total across 5 funding rounds.
Properly is a Canadian proptech company that built a digital real‑estate brokerage and home‑buying services platform enabling homeowners to buy a new home, move in, and sell their old home using a “Sale Assurance” style offering and full brokerage services before being acquired by Pine earlier in 2023[1][4].[1]
High‑Level Overview
Origin Story
Core Differentiators
Role in the Broader Tech Landscape
Quick Take & Future Outlook
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Properly has raised $96.0M across 5 funding rounds. Most recently, it raised $28.0M Series B in August 2022.
Properly has raised $96.0M in total across 5 funding rounds.
Properly's investors include Bain Capital Ventures, AlleyCorp, FJ Labs, Golden Ventures, Industry Ventures, Intact Ventures, Interplay Ventures, Max Ventures, Parker89, Prudence Holdings, Citi Ventures, Nyca Partners.