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§ Private Profile · New York City, NY, USA
Popchew is a technology company.
Popchew operates a technology platform for developing, launching, and scaling digital-native food brands. The company offers a plug-and-play system supporting fast-casual dining through delivery and pickup services. This tech-driven approach optimizes food production and distribution, enabling efficient market entry and rapid expansion of culinary concepts like smashburgers and fries.
Co-founded in 2021 by CEO Rushir Parikh and CSO Nick Sopchak, Popchew arose from recognizing the powerful convergence of media, technology, and food. Their insight was empowering creators to launch unique food brands without traditional restaurant infrastructure, modernizing brand creation and distribution within the culinary sector.
Popchew serves consumers seeking convenient, high-quality fast-casual meals via delivery, pickup, and select physical locations. The company envisions redefining the food experience by establishing leading food brands of the next century. It aims to innovate at the intersection of food, technology, and digital culture, evolving culinary product development and delivery.
Popchew has raised $4.0M across 1 funding round.
Popchew has raised $4.0M in total across 1 funding round.
Popchew is a technology-driven food brand platform that enables content creators to build, launch, and grow their own local, digitally native food brands quickly and at scale. It serves creators and restaurants by transforming creators' ideas into virtual food brands that are fulfilled through Popchew’s network of partner restaurants and ghost kitchens. This approach opens new revenue streams for creators and optimizes unused restaurant capacity, addressing inefficiencies in the $40 billion food delivery market. Popchew’s platform also integrates digital experiences that allow users to interact socially around food orders, enhancing engagement and loyalty[1][4].
Founded in 2021 in New York City by Rushir Parikh and Nick Sopchak, Popchew emerged from their combined backgrounds in hospitality and restaurant operations. Parikh’s experience working in his uncle’s restaurant and Sopchak’s hospitality expertise inspired them to innovate in the food delivery space by empowering creators to monetize their personal brands through food. Early traction included launching creator-led brands such as Bitcoin Pizza with investor Anthony “Pomp” Pompliano and Wing SZN with YouTuber Zias within the first six months, demonstrating rapid market acceptance[1][4].
Popchew rides the rising trend of virtual and ghost kitchens combined with influencer-driven commerce, capitalizing on the shift towards digital-first food brands and delivery. The timing aligns with growing consumer demand for convenient, socially connected food experiences and restaurants’ need to optimize underutilized capacity amid competitive delivery markets. By bridging creators and restaurants, Popchew influences the ecosystem by democratizing brand creation and expanding the scope of digital food entrepreneurship[1][3][4].
Looking ahead, Popchew is positioned to scale nationally by expanding its restaurant partnerships beyond the current 100+ to tap into the vast U.S. restaurant market. Planned enhancements include launching a customer-facing app and brand performance analytics, which will deepen user engagement and creator insights. Trends such as the rise of creator economies, virtual brands, and integrated digital food experiences will shape Popchew’s growth trajectory, potentially making it a key player in the evolving food tech landscape[1][2][4]. Its innovative model could redefine how creators monetize their influence and how restaurants maximize operational efficiency in delivery-centric markets.
Popchew has raised $4.0M across 1 funding round. Most recently, it raised $4.0M Seed in March 2022.
Popchew has raised $4.0M in total across 1 funding round.
Popchew's investors include Long Journey Ventures, Active Capital, Andreessen Horowitz, Anti fund, Backstage Capital, Bedrock Capital, Bessemer Venture Partners, Bond, BoxGroup, Browder Capital, CapitalX, Color Capital.