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Panobi provides a product observability platform specifically engineered for growth teams, offering a comprehensive system of record for their work. This platform delivers real-time insights, allowing product and marketing teams to monitor and understand their initiatives, thereby fostering organizational growth. It aims to centralize data and workflows, enabling a more cohesive and informed approach to achieving strategic objectives.
The company was co-founded by Merci Grace, whose previous experience includes serving as a partner at Lightspeed Ventures and as the first head of product at Slack. Her insight stemmed from directly observing the challenges growth teams faced in effectively tracking and optimizing their efforts across various tools and data silos. This understanding laid the groundwork for developing a unified solution to these common operational hurdles.
Panobi’s solution is tailored for product and marketing teams seeking enhanced visibility and control over their growth strategies. The company envisions empowering these teams to transcend fragmented data environments, enabling them to make data-driven decisions more efficiently. Ultimately, Panobi aims to become the foundational platform for all growth-related activities, shaping how organizations achieve scalable success.
Panobi has raised $5.0M across 1 funding round.
Panobi has raised $5.0M in total across 1 funding round.
Panobi has raised $5.0M in total across 1 funding round.
Panobi's investors include Index Ventures, 1984 Ventures, Adverb Ventures, Aglae Ventures, AirAngels, Alt Capital, Jana Messerschmidt, #ANGELS (Hashtag ANGELS), Bee Partners, C2 Investment, Craft Ventures, Earl Grey Capital.
Panobi has raised $5.0M across 1 funding round. Most recently, it raised $5.0M Seed in August 2023.
Panobi is a technology company that offers a product observability platform designed specifically for growth teams across various business sectors. Its platform consolidates experimentation, metrics, and reporting into a single, real-time system of record, enabling growth teams to iterate faster, avoid experiment collisions, and gain clear insights into growth trends. Panobi primarily serves growth and product teams looking to optimize decision-making and accelerate business results by providing a unified, always up-to-date source of truth for growth activities[1][2][5].
Founded in 2021 and headquartered in San Francisco, Panobi leverages its founders' deep experience in scaling growth at Slack to help companies manage the complexity of growth with greater clarity and efficiency. The platform integrates with existing tools like data warehouses and feature flag services, making it easier for teams to connect daily work to company goals and understand the impact of their experiments and initiatives[1][2][5].
Panobi was co-founded in 2021 by Merci Grace, Slack’s first Head of Growth, and Jason Klym, an engineer who led Slack’s growth team and rebuilt critical systems to handle Slack’s rapid user growth. Grace was instrumental in scaling Slack from 500,000 to over 6 million daily active users in under three years. The founders created Panobi to solve the fragmented and inefficient process of managing growth experiments and data, which often relied on disparate tools that failed to provide accurate, actionable insights[1][2][5].
Their vision was to build a "growth system-of-record" that would unify data and workflows, enabling growth teams to collaborate more effectively and make faster, better-informed decisions. Early traction came from beta users who appreciated the platform’s ability to provide a live roadmap synced with company metrics and a searchable repository of growth work and learnings[2].
Panobi rides the growing trend of data-driven growth and experimentation in product-led companies. As businesses increasingly rely on rapid iteration and experimentation to drive user acquisition and retention, the complexity of managing these efforts grows. Panobi addresses this by providing a centralized, real-time system that reduces friction and improves clarity in growth operations. The timing is critical as companies face pressure to innovate quickly while maintaining alignment across teams and stakeholders[1][2].
Market forces such as the rise of SaaS, digital transformation, and the proliferation of feature flagging and experimentation tools create a fertile environment for Panobi’s platform. By simplifying growth management, Panobi influences the broader ecosystem by enabling more efficient scaling and better decision-making in product development and marketing[1][5].
Looking ahead, Panobi is well-positioned to expand its footprint as growth teams become more sophisticated and demand integrated, real-time insights. Trends like AI-driven analytics, deeper automation, and cross-functional collaboration will likely shape Panobi’s product evolution. Its founders’ background and early success suggest the company will continue innovating to become the definitive growth system-of-record for product-led organizations.
As growth complexity increases, Panobi’s ability to unify data and workflows will be a critical enabler for companies aiming to scale efficiently and sustainably, reinforcing its role as a key player in the growth technology landscape[1][2][5].
