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§ Private Profile · Sydney, Australia
Okendo is a technology company.
Okendo is a customer marketing platform that helps brands build stronger relationships with their customers through tools for reviews, loyalty, quizzes, referrals, and surveys.
Okendo has raised $31.0M across 2 funding rounds.
Okendo has raised $31.0M in total across 2 funding rounds.
Okendo has raised $31.0M across 2 funding rounds. Most recently, it raised $26.0M Series A in July 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 1, 2022 | $26M Series A | Base10 Partners | 645 Ventures, Adjacent, Cometa, Dynamo Ventures, Founderful, Index Ventures, Sierra Ventures, Sinai Ventures, VR Ventures, Y Combinator, Jason Citron, Justin Mateen, Kevin Hart, Craft Ventures | Announced |
| Jul 1, 2021 | $5M Seed | Index Ventures | Adjacent, TJ Nahigian, Founderful, VR Ventures, Jason Citron, Kevin Hart | Announced |
Okendo has raised $31.0M in total across 2 funding rounds.
Okendo's investors include Base10 Partners, 645 Ventures, Adjacent, Cometa, Dynamo Ventures, Founderful, Index Ventures, Sierra Ventures, Sinai Ventures, VR Ventures, Y Combinator, Jason Citron.
Okendo is a customer marketing platform designed for Shopify merchants, enabling them to collect reviews, user-generated content, surveys, referrals, loyalty rewards, and quizzes to build customer relationships and maximize lifetime value.[2][3][4] It serves over 18,000 fast-growing eCommerce brands like SKIMS and Soylent, solving the problem of turning one-time shoppers into loyal "Superfans" who drive repeat purchases, word-of-mouth growth, and higher average order values—delivering metrics like 4x AOV lift and 15x platform ROI.[2][4] Originally Australian-based, Okendo has scaled rapidly with U.S. expansion, raising $5.3M in seed funding (led by Index Ventures) and $26M in Series A, while growing from 2,500 to 7,000+ customers and tripling business during COVID-accelerated eCommerce booms.[1][2]
Founded in 2017 in Sydney, Australia (with some sources noting 2016), Okendo was co-founded by CEO Matthew Goodman and CTO (names not fully specified in records), emerging from the need for advanced tools to help Shopify brands leverage customer advocacy in a competitive eCommerce landscape.[1][2][3] The idea took shape with the 2017 launch of Okendo Reviews, followed by U.S. office opening amid early traction hitting 2,500 customers.[2] Pivotal moments included COVID-19 fueling 3x growth in 2020 and 10x scaling thereafter, supported by financial expertise from SBO to manage burn rates, forecasting, and shareholder reporting during the seed-to-growth transition.[1] Product expansions like Okendo Surveys, Referrals, Quizzes, and Loyalty (launched June 2024) marked evolution, alongside Series A funding.[2][3]
Okendo rides the eCommerce shift toward customer-led marketing, where brands prioritize advocacy, UGC, and loyalty amid rising acquisition costs and platform fees on Shopify.[2][3][4] Timing aligns with post-COVID eCommerce surges (e.g., 2020 tripling) and 2024 expansions like TikTok Shop integration, capitalizing on market forces like social commerce growth and AI-driven personalization.[1][3][4] It influences the ecosystem by empowering 18k+ merchants to scale word-of-mouth efficiently, reducing reliance on paid ads and fostering sustainable growth for DTC brands in a $6T+ global market.[2][4]
Okendo is poised to dominate Shopify's customer marketing niche, with its full-suite platform positioning it for further product innovations like AI-enhanced insights or expanded loyalty gamification amid rising social commerce trends.[3][4] As eCommerce evolves toward community-driven models, expect 20k+ customers and potential Series B funding, amplifying its role in helping brands achieve "customer-led" scalability. This builds on its seed-to-Series A momentum, turning shoppers into the ultimate growth engine.[1][2]