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§ Private Profile · San Francisco, CA, USA
NEWNESS is a technology company.
NEWNESS develops a live-streaming platform dedicated to the beauty community. It offers an interactive space for creators to share authentic, long-form beauty content, facilitating real-time engagement between users and advocates. The platform emphasizes genuine conversations, expert advice, and product reviews, prioritizing candid interactions over heavily edited or effect-laden productions.
The company was co-founded in 2019 by Jenny Qian and Youri Park, both former Twitch employees. Their insight stemmed from recognizing a significant void in the streaming market for a quality, inclusive, and community-driven platform specifically tailored to beauty content. They envisioned a space that would prioritize personal connection and education.
The platform serves beauty content creators, makeup artists, industry experts, and consumers seeking authentic interactions and knowledge. NEWNESS aims to foster a future where social media elevates genuine human connection and collaborative learning within the beauty sphere, building a supportive community around shared interests and comprehensive understanding.
NEWNESS has raised $4.0M across 1 funding round.
NEWNESS has raised $4.0M in total across 1 funding round.
NEWNESS has raised $4.0M in total across 1 funding round.
NEWNESS's investors include Sequoia Capital, 9Yards Capital, Kevin Hartz, A* Capital (A Star Capital), Addition, Adverb Ventures, Alt Capital, Bessemer Venture Partners, Collab Capital, Cowboy Ventures, Defy Partners, Dream Machine.
Newness is a Dutch technology consultancy firm focused on supporting business innovation and growth. It provides hands-on expertise in areas like managing high-tech product innovation, strategic business development, alliances, international cooperation, change management, digital transformation, internationalization, and solutions for distributed renewable energy.[1][3]
The company serves B2B clients, particularly in high-tech sectors, helping them execute innovation strategies at strategic and tactical levels to scale their businesses. Classified in content & collaboration software and broader software industries, Newness emphasizes practical resources for process optimization and market expansion, though specific growth metrics or client traction details are limited in available data.[2][1]
Newness operates from the Netherlands, with its "About" presence highlighting a focus on collaborative innovation support, but specific founding year, founders, or key partners are not detailed in public records.[1] The firm's backstory centers on accumulating hands-on B2B experience in high-tech environments, evolving to offer specialized services in innovation management and strategic alliances.[1]
Pivotal elements include building expertise in international business and high-tech systems, positioning it as a tactical partner for companies pursuing growth through innovation plans. No explicit early traction stories emerge, suggesting a steady evolution tied to client needs in dynamic tech landscapes.[1][3]
Newness stands out through its practical, experience-driven approach in the tech consultancy space:
These elements differentiate it from general consultancies by emphasizing actionable, sector-specific support rather than high-level advice.
Newness rides trends in digital transformation and sustainable tech, particularly distributed renewable energy solutions amid global pushes for green innovation and energy decentralization.[3] Timing aligns with rising demand for internationalization in high-tech B2B, as companies navigate supply chain shifts and cross-border alliances post-pandemic.[1]
Market forces like EU green deals and digitalization mandates favor its expertise, enabling high-tech firms to innovate efficiently. It influences the ecosystem by providing tactical resources that accelerate smaller companies' scaling, contributing to broader high-tech resilience without dominating as a venture player.[1][3]
Newness is poised to expand in renewable energy tech and AI-driven transformation, as distributed systems and international B2B demand grow. Trends like EU sustainability regulations and hybrid work tools will shape its path, potentially boosting software-adjacent services.[3][2]
Its influence may evolve toward deeper renewable integrations or partnerships in emerging markets, solidifying its role as a nimble innovator enabler—echoing its core mission to fuel collaborative business growth.[1]
NEWNESS has raised $4.0M across 1 funding round. Most recently, it raised $4.0M Seed in February 2021.