+MUSIC

Plus Music Studio crafts original music and sound design tailored for brands. The company develops bespoke musical compositions from concept to final mix, providing a unique sonic identity for clients. Their approach involves creating custom tracks that capture the specific rhythm and story of each brand, ensuring a distinct auditory presence.

Sam Monaco founded Plus Music Studio in 2020. His insight stemmed from the need for brands to have distinctive auditory representation, moving beyond generic stock audio. Since its inception, Monaco has guided the studio in managing recording sessions, live concert events, and fostering new talent through mentorship programs for aspiring engineers, building on his foundational experience in the industry.

The studio serves brands seeking custom sonic branding, exemplified by their work for entities such as Walmart x MLS. Plus Music Studio’s vision is to help brands connect with their audiences through compelling, originally composed music and sound design, enhancing their narrative and ensuring a memorable auditory experience. They aim to be the premier partner for brands looking to tell their story through sound.

High-Level Overview

AIR Music Technology is a Germany-based company specializing in virtual instruments, music software, and effects plugins, serving music producers, audio engineers, and Pro Tools users worldwide. It solves the challenge of delivering high-quality, innovative virtual sound design and effects within digital audio workstations (DAWs), powering core effects in Avid’s Pro Tools and offering award-winning instrument suites.[1]

As part of the inMusic Brands family, AIR leverages collaborative innovation to advance music production tools across DJ, pro audio, and consumer electronics sectors, responding dynamically to customer demands in engineering and design.[1]

Origin Story

AIR Music Technology traces its roots to Wizoo Sound Design, one of the earliest pioneers in virtual instrument technology, before evolving into its current form based in Germany.[1] The team built expertise by developing the core effects offerings for Avid’s Pro Tools software and creating specialized virtual instruments for that platform.[1] This history of excellence positioned AIR for growth, culminating in its integration into inMusic Brands, a leading collective of music technology and consumer electronics companies focused on dynamic innovation.[1]

Core Differentiators

• Pioneering Virtual Instruments: Originating from Wizoo, AIR excels in creating innovative virtual instruments and effects, including award-winning suites tailored for Pro Tools integration.[1]
• Pro Tools Expertise: Responsible for foundational effects in Avid’s industry-standard DAW, providing seamless, high-fidelity tools for professional music production.[1]
• inMusic Ecosystem: Benefits from collaboration within a premier family of brands, enabling rapid advancements in music software, DJ tools, pro audio, and consumer electronics.[1]
• Customer-Responsive Innovation: Focuses on engineering and design that directly addresses user needs in music creation and performance.[1]

Role in the Broader Tech Landscape

AIR rides the wave of advancing virtual instrument technology and DAW integration, capitalizing on the shift toward software-based music production that democratizes professional-grade sound design.[1] Timing aligns with the explosion of home studios and AI-enhanced audio tools, where market forces like rising demand for royalty-free, high-quality effects favor established players with Pro Tools legacy.[1][3] By contributing to Pro Tools' ecosystem and inMusic's portfolio, AIR influences standards in pro audio, enabling producers to innovate without hardware barriers and supporting the broader music tech surge seen in startups like Moises.ai and Suno.[1][3]

Quick Take & Future Outlook

AIR is poised to expand its virtual instrument lineup and effects within inMusic's ecosystem, potentially integrating AI-driven features amid trends like generative audio tools from competitors such as Tapes.AI and Amper.[1][6] Rising adoption of software DAWs and metaverse-ready tech will shape its trajectory, amplifying influence in pro audio as music creation scales globally.[1][4] This positions AIR to sustain its Pro Tools stronghold while pioneering accessible innovation for the next generation of producers.[1]