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§ Private Profile · Bentonville, AR, USA
mmhmm is a technology company.
Airtime, formerly known as mmhmm, develops a comprehensive suite of video communication tools. These are engineered to enhance virtual presentations and interactions, empowering users to create engaging video content. The platform facilitates clearer communication and stronger connections through sophisticated recording, presenting, and sharing features, elevating individual and team effectiveness in video engagements.
The company was founded by Phil Libin, also a co-founder of Evernote. Libin launched the venture with insight into the lack of dynamism in existing remote work and video conferencing tools for compelling interaction. His aim was to transform passive video calls into active, productive, and intuitive experiences.
Airtime primarily serves professionals, teams, and individuals engaging in virtual communication, including presenters and educators. Its vision is to make video interactions more human, productive, and engaging. The company strives to empower users to master conveying messages and fostering understanding within the digital workspace.
mmhmm has raised $207.8M across 6 funding rounds.
mmhmm has raised $207.8M in total across 6 funding rounds.
# mmhmm: High-Level Overview
mmhmm is a video communication software company that provides tools for creating engaging video presentations and recordings in professional settings.[1] Founded in 2020 and headquartered in San Francisco, California, the company has raised $139.9 million in total funding from investors including Sequoia Capital and SoftBank.[3] mmhmm serves enterprise customers across business, education, and creative industries—including Netflix, Microsoft, Adobe, Google, Shopify, and Salesforce—by solving a fundamental problem: making video communication feel natural and professional rather than awkward and static.[1][3]
The company's core products, Airtime Camera and Airtime Creator, enable users to customize their on-camera presence with virtual backgrounds, screen recording, and video editing capabilities that integrate with major video conferencing platforms.[1] Rather than positioning itself as a conferencing platform, mmhmm functions as a companion layer that enhances how people present themselves during video calls and asynchronous recordings. The company's philosophy centers on making video creation "as effortless as sending a text message and as human as a coffee break chat."[5]
# Origin Story
mmhmm was created by All Turtles product studio and founded by Phil Libin, the former creator of Evernote, alongside co-founders including Seth Hitchings (former VP of Engineering at Evernote) and other product and design veterans.[3][5] The company emerged from the 2020 remote work explosion, when the founders recognized that while distributed work offered freedom and flexibility, the reality of spending entire days on video calls had become exhausting and uninspiring.[5]
The startup's early trajectory was marked by rapid investor confidence and strategic acquisitions. In October 2020, mmhmm acquired Memix to enhance its filter and effects capabilities.[3] By July 2021, the company had secured a $100 million funding round—a milestone that generated significant media attention.[3] The company later acquired Macro, a platform focused on filters, reactions, and emotive tools for video, further expanding its capabilities for making video interactions more dynamic and engaging.[2]
# Core Differentiators
# Role in the Broader Tech Landscape
mmhmm rides several converging trends: the permanent shift to hybrid and remote work, the rising importance of asynchronous communication, and the growing demand for personal branding in professional contexts. As video becomes the default medium for business communication—from sales pitches to executive presentations—the ability to present oneself effectively on camera has become a competitive advantage.
The company also sits at the intersection of two larger movements: the unbundling of conferencing platforms (where specialized tools augment rather than replace Zoom/Teams) and the democratization of video production (making broadcast-quality video accessible to non-technical users). By positioning itself as essential infrastructure for the video-first workplace, mmhmm influences how enterprises think about communication tools and employee enablement.
# Quick Take & Future Outlook
mmhmm has successfully established itself as the go-to enhancement layer for professional video communication, with strong investor backing and proven enterprise adoption. The company's rebranding to "Airtime" signals an evolution beyond its original positioning—moving from a novelty tool toward a comprehensive video toolkit that addresses the full spectrum of how modern workers communicate.
Looking ahead, mmhmm's growth will likely depend on deepening integration with enterprise workflows (CRM systems, presentation software, collaboration platforms) and expanding its AI capabilities for video enhancement and editing. The company faces competition from larger platforms (Microsoft, Google) adding similar features natively, but its focused, best-in-class approach and early mover advantage in the "video enhancement" category position it well. As remote and hybrid work becomes permanent, the market for tools that make video communication more human and effective will only expand—and mmhmm has the team, funding, and customer base to lead that category.
mmhmm has raised $207.8M across 6 funding rounds. Most recently, it raised $100.0M Series B in July 2021.
mmhmm has raised $207.8M in total across 6 funding rounds.
mmhmm's investors include 75 & Sunny, Alumni Ventures, Arrive, Black Jays Investments, Chingona Ventures, FPV Fund, L'ATTITUDE Ventures, LightShed Ventures, MaC Venture Capital, Math Capital, Meritech Capital Partners, Precursor Ventures.