MIQ

MiQ operates as a programmatic media partner, enabling marketers and agencies to optimize advertising campaigns using advanced data analytics. Its core offering leverages comprehensive data for enhanced cross-channel ad delivery. The proprietary MiQ Sigma platform integrates various programmatic components, providing clients crucial insights into consumer behavior across digital touchpoints, including viewing, browsing, and purchasing.

Founded in 2010 by Gurman Hundal and Lee Puri, MiQ addressed programmatic advertising’s need for integrated intelligence to connect disparate data for media optimization. Their insight aimed to simplify digital advertising complexities, creating a solution for efficient media buying and empowering brands to engage audiences through data-driven campaigns.

MiQ primarily serves marketers and advertising agencies, offering solutions to maximize advertising spend efficiency. The company transforms brand-consumer connections via transparent, intelligent programmatic media strategies. Its long-term vision involves continuous innovation in data science, aiming to be the essential intelligence layer navigating digital advertising and driving superior business outcomes.