IPONWEB

IPONWEB is a London-based ad tech firm specializing in media trading technology, including real-time decisioning, yield management, algorithmic optimization, and machine learning for media owners, agencies, and marketers. The company pivoted from developing patent portfolio software to building enterprise ad tech solutions and infrastructure. With 510 employees and reported revenue of $97.5 million, IPONWEB became a significant technology provider, notably launching early RTB-enabled SSP and DSP solutions in Japan. The firm was acquired by Criteo for $380 million in a deal announced December 2021, a transaction noted by industry figures like Terry Kawaja of Luma Partners. IPONWEB was founded in 2001 by Boris Mouzykantskii and his wife. Its business model centers on builds and provides enterprise media trading platforms and infrastructure as a technology provider in ad tech, acquired by Criteo in a deal announced December 2021.