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§ Private Profile · 5418 College Ave, Oakland, California, 94618, United States
LUUM is a technology company.
Luum provides a comprehensive commute management software platform designed for enterprise organizations. The company’s cloud-based solution automates employee commute benefits, integrating with existing parking, security, payroll, and HR systems to streamline operations. It offers both mobile and web-based interfaces, enabling employers to effectively manage various transportation options and incentivize sustainable commuting behaviors among their workforce.
The company was founded in 2012 by a team including CEO Sohier Hall, Chief Technology Officer Tyler Simpson, and Chief Architect Matt Hall, all bringing prior experience from Microsoft. Ken Irving served as the initial inspiration for Luum, which was established to address the complex logistical challenges large employers face in optimizing employee commutes and reducing their environmental impact.
Luum serves enterprise clients seeking to enhance employee engagement and promote efficient, unified mobility solutions. The platform aims to drive meaningful behavioral change, empowering organizations to reshape their commuting ecosystems by offering diverse transit alternatives. Its long-term vision centers on transforming how employees travel to work, fostering sustainable and intelligent commute choices for a better future.
LUUM has raised $37.0M across 3 funding rounds.
LUUM has raised $37.0M in total across 3 funding rounds.
LUUM has raised $37.0M across 3 funding rounds. Most recently, it raised $30.0M Series A in November 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Nov 19, 2024 | $30M Series A | — | — | Announced |
| May 1, 2018 | $5M Seed | — | Accel, Amity Ventures, Flex Capital, Foundation Capital, ICONIQ Capital, Recall Capital, Sapphire Ventures, Frederic Kerrest, Gokul Rajaram | Announced |
| Mar 1, 2017 | $2M Seed | — | 8VC, ACME Capital, Bessemer Venture Partners, Better Tomorrow Ventures, Catapult Capital, Citi Ventures, Craft Ventures, Flex Capital, Footwork, Geek Ventures, Khosla Ventures, Long Journey Ventures, Next47, Precursor Ventures, Scrum Ventures, Teamworthy Ventures, Vertex Ventures, Y Combinator, Adrian Aoun, Charlie Songhurst, Ellen PAO, JOE Greenstein, Ligaya Tichy, Scott Banister, Shervin Pishevar | Announced |
LUUM is a technology company that builds AI-powered robotic systems for eyelash extensions, automating a traditionally manual beauty service. Its flagship product, the Lash Applicator, uses patented robotics, artificial intelligence, and machine vision to apply extensions precisely, reducing application time from 2-3 hours to about 50 minutes while serving beauty professionals and consumers in the multibillion-dollar lash industry.[1][2][3] Headquartered in Oakland, California, LUUM targets beauty retailers like Ulta Beauty and Nordstrom through pilots, addressing labor shortages and demand for faster, consistent results; it has raised $32.47M total, including a $30M Series A in late 2024, signaling strong growth momentum with plans for scaled retail rollout in June 2025.[1][2]
Founded in 2017 as Foxeye Robotics, LUUM emerged from the need to automate eyelash extensions, a labor-intensive process prone to variability and technician burnout. The company rebranded to LUUM and is based at 5418 College Avenue in Oakland, California, focusing on beauty automation from the start.[1][4] Pivotal early traction included product development of its core Lash Applicator, recognition as one of TIME's Best Inventions, and a BeautyMatter NEXT Award, culminating in high-profile retail pilots with Ulta Beauty in fall 2023 and Nordstrom in fall 2024. These milestones validated the technology, leading to its oversubscribed Series A funding about 10 months ago.[1][2]
LUUM rides the wave of AI and robotics in consumer services, particularly beauty tech, where automation tackles skilled labor shortages amid rising demand for personalized, convenient experiences. Timing aligns with post-pandemic retail evolution—pilots with Ulta and Nordstrom demonstrate how tech infuses physical stores with high-margin, tech-driven services to increase traffic and wallet share.[2] Market forces like the multibillion-dollar lash extension industry, growing AI adoption in aesthetics, and consumer preference for speed (e.g., 50-minute sessions) favor LUUM, while its patents protect against copycats. It influences the ecosystem by pioneering "Beauty Experience Automation," empowering artists, setting benchmarks for retail-tech hybrids, and inspiring similar automation in personal care.[1][2]
LUUM is poised to dominate automated beauty services, with fresh Series A capital fueling retail partnerships and next-gen product launches starting June 2025. Trends like AI democratization in retail and demand for hybrid human-tech experiences will accelerate its path, potentially expanding beyond lashes into broader beauty automation. Its influence may evolve from niche innovator to ecosystem shaper, redefining scalable, professional-grade services in a labor-constrained market—watch for nationwide rollouts that could make robotic lashes as routine as self-checkout. This positions LUUM as a prime example of tech transforming everyday beauty.
LUUM has raised $37.0M in total across 3 funding rounds.
LUUM's investors include Accel, Amity Ventures, Flex Capital, Foundation Capital, ICONIQ Capital, Recall Capital, Sapphire Ventures, Frederic Kerrest, Gokul Rajaram, 8VC, ACME Capital, Bessemer Venture Partners.