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§ Private Profile · Durham, NC, USA
Lolli is a technology company.
Lolli allows users to earn free rewards in the form of cash or bitcoin when shopping at over 25,000 top stores through their browser extension and mobile app.
Lolli has raised $28.0M across 5 funding rounds.
Lolli has raised $28.0M in total across 5 funding rounds.
Lolli has raised $28.0M across 5 funding rounds. Most recently, it raised $8.0M Series B in December 2023.
Lolli is a rewards application that enables users to earn free bitcoin or cash back when shopping online or in-store at over 25,000 top brands, including Adidas, Microsoft, and Ulta.[1][4] It serves everyday shoppers seeking cryptocurrency exposure without direct purchases, solving the problem of bitcoin accessibility by leveraging retailer affiliate commissions—merchants pay Lolli for driving sales, and Lolli shares those rewards directly to users' wallets via a free browser extension, iOS/Android app, or "Lolli Card Boosts" for credit/debit card use.[1][2][3][4] Founded in 2018 with headquarters in New York (and early ties to Durham, NC), Lolli has raised $26M across four rounds, including an $8M recent raise, and grew to 47 employees while partnering with 1,000+ brands initially, expanding amid bitcoin's mainstream adoption.[1][2][3]
Lolli was co-founded in 2018 by CEO Alex Adelman and CTO Matt Senter, who identified an opportunity to democratize bitcoin ownership through everyday shopping rather than speculative trading.[1][2] The idea emerged from the need to make cryptocurrency more approachable for non-experts, starting with online rewards and evolving to include cash options, mobile apps, and in-store boosts via any credit card.[3][4] Early traction came from partnerships with major retailers, building a user base enticed by free bitcoin; a pivotal moment was the July 2025 acquisition by Bitcoin Venture Studio Thesis*, which kickstarted Thesis*' BTC ecosystem expansion and unified the bitcoin rewards space, followed by further integrations like the November 2025 Slice acquisition.[2]
Lolli rides the bitcoin mainstreaming trend, capitalizing on crypto's shift from speculation to utility amid regulatory clarity and institutional adoption by 2025-2026.[2] Timing aligns with rising consumer demand for "stacking sats" (accumulating small bitcoin amounts) passively, fueled by market forces like retailer affiliate growth and bitcoin's price appreciation, making micro-rewards compelling.[1][4] It influences the ecosystem by onboarding millions to self-custodial wallets, bridging e-commerce with blockchain, and pioneering "BitcoinFi"—everyday finance on bitcoin rails—while Thesis*' acquisition positions it as a hub for BTC-native apps.[2]
Lolli's Thesis* integration signals aggressive expansion into BitcoinFi, with "Lolli Card" evolutions and unified rewards likely driving user growth beyond 2025 acquisitions.[2][3] Trends like embedded crypto in payments and global retailer onboarding will shape its path, potentially evolving into a full bitcoin spending layer. As the entry point for bitcoin via shopping, Lolli exemplifies how accessible rewards apps are accelerating crypto's everyday adoption—turning impulse buys into portfolio builders.[1][4]
Lolli has raised $28.0M in total across 5 funding rounds.
Lolli's investors include Carlos Pereira, 2048 Ventures, ACME Capital, Acrew Capital, Andreessen Horowitz, Bain Capital Ventures, Collab Capital, Craft Ventures, CRV, Curie.Bio, Curious Capital, Jenny Fielding.