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Key people at Launch.it.
Launch.it was founded in 2012 by Trace Cohen (Co-Founder and Head of Product).
LaunchIT Corp delivers bespoke software and advanced technology services, specializing in custom solution development for government and commercial clients. The company provides comprehensive IT strategies, leveraging business process re-engineering, quality assurance, and managed IT support. Their approach tailors solutions and streamlines operations by aligning with client needs.
Hiram Houghton founded LaunchIT Corp in 2012 in Des Moines, Iowa. He established the company by acquiring the services division of Salem Associates, an existing technology firm. This strategic acquisition provided an immediate operational foundation and client base, enabling the new entity to quickly scale its specialized service offerings.
LaunchIT Corp serves a diverse clientele, including governmental agencies like the State of Michigan and commercial enterprises such as Universal Insurance Group. The firm’s vision is to act as a dedicated technology partner, understanding each client’s unique challenges to design and implement optimal, goal-oriented solutions.
Key people at Launch.it.
Launch.it was founded in 2012 by Trace Cohen (Co-Founder and Head of Product).
Launch.it is primarily recognized as a tech-enabled healthcare solutions provider that combines trusted healthcare delivery with scalable AI-driven technology platforms. It serves healthcare organizations by improving patient adherence, outcomes, and access through personalized AI-powered patient engagement tools and enterprise-grade data management compliant with healthcare regulations such as HIPAA and PIPEDA. Launch.it’s solutions address complex healthcare data challenges with a SaaS-based recurring revenue model, supporting national-scale deployments serving over 270,000 patients annually. The company targets pharmaceutical partners, healthcare providers, and health systems, focusing on patient support programs and medical weight management, contributing to a $50B+ addressable market opportunity[1].
Additionally, there is a distinct entity named Launchit that operates as a specialized networking and consultancy company in the healthcare and health tourism sectors. This Launchit focuses on bridging gaps between product users and suppliers by fostering innovation and international networking through technology-enabled events, strategic consultancy, commercialization, and branding services aimed at expanding markets for startups and innovators in healthcare[2].
Launchit Solutions, the healthcare tech company, has over 15 years of expertise in healthcare technology and cybersecurity, indicating a foundation around the mid-2000s or earlier, though the exact founding year is not specified. It has evolved to deliver AI-driven personalized healthcare platforms with a strong emphasis on compliance and scalability, partnering with leading healthcare organizations across Canada and beyond[1].
The networking-focused Launchit was founded to address the significant licensing and risk challenges in healthcare and health tourism industries by creating international specialized networks and providing strategic services to startups and innovators. The company leverages technology and events to foster growth and market expansion, though specific founding details and key partners are not explicitly stated in the available information[2].
Launchit Solutions rides the growing trend of digital transformation in healthcare, leveraging AI and data-driven personalization to address critical challenges in patient engagement and healthcare delivery. The timing is favorable due to increasing demand for scalable, secure, and compliant healthcare technologies amid rising healthcare costs and patient expectations. Their focus on SaaS and AI aligns with broader market forces pushing healthcare towards value-based care and remote patient management, influencing the ecosystem by enabling pharmaceutical companies and providers to deliver more effective, data-informed care programs[1].
The networking-focused Launchit addresses the innovation and market access gap in healthcare and health tourism, sectors that are rapidly evolving but face regulatory and operational barriers. By facilitating international collaboration and strategic growth services, it supports the broader ecosystem’s need for cross-border innovation and commercialization, especially in niche and emerging health markets[2].
For Launchit Solutions, the future likely involves expanding AI capabilities and scaling partnerships to cover more therapeutic areas and geographies, capitalizing on the growing $50B+ market opportunity in tech-enabled healthcare delivery. Trends such as personalized medicine, AI-driven patient support, and regulatory emphasis on data security will shape their journey, potentially positioning them as a key enabler of next-generation care models.
The networking and consulting Launchit may continue to deepen its role as a facilitator of innovation in healthcare and health tourism by expanding its event portfolio, enhancing digital networking platforms, and broadening its consultancy services to help startups navigate complex regulatory landscapes and global markets.
Both entities exemplify how technology and strategic collaboration are transforming healthcare, from patient engagement to market innovation, underscoring the critical role of specialized tech and networks in the evolving health ecosystem[1][2].
